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The Color of Money

Watch: How Cisco Enables the Green Service ProviderHappy Earth Day, everyone! Today is about honoring nature and about examining our lives in the hopes that we’ll live them in more environmentally responsible ways.Some of you may be asking that in the midst of the financial challenges facing service providers and enterprises, is the topic of “green” really relevant or more of a band-wagon theme? From Cisco’s perspective, it is very relevant – on a number of fronts. As one service provider told me as we were comparing the dramatically reduced carbon emissions/power consumption of our ASR 9000 platform to competitive offerings said, “I like helping the environment, but I really like helping our bottom line.”Thanks to modern technical innovations, what’s good for the environment can also be good for business. In fact, more and more service providers are viewing their efforts to reduce energy consumption and greenhouse gas emissions as important ingredients in their efforts to reduce operating costs. Verizon Wireless is a top-of-mind example. Read More »

Mobile Business: Green in Many Ways!

The rapid growth in mobile broadband traffic has made the mobile industry “green” in more ways than one! The pace of innovation and the rapid enhancements to the consumer experience are dizzying. But on Earth Day, I think it’s important that we also recognize Mobility’s contribution to protecting the environment. Thanks to mobile technologies, more people than ever are able to connect in environmentally sensitive ways. Mobile technologies enable rapid broadband network deployments that require little construction or environmental disruption. And those networks enable business and consumer interactions that formerly would have required extensive travel and significant greenhouse gas emissions.
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NAB Show 2009: Transforming the Video Experience

Our host speaks with attendees on how Cisco enables broadcasters to realize the full potential of IP contribution networks and powerful next-generation distribution networks.

NAB Show 2009: Video Contribution Codec Demo

John Bach, Sr. Product Manager, introduces new video contribution codecs, the Cisco D9094 Encoder and D9894 Decoder, used to transport video over IP networks for broadcasters and service providers establishing high quality point-to-point video connections.

iPhone and iPod Touch Now Have an Edge

I am pleased to announce that arguably the World’s most popular (and, likely the only) router-based game, Cisco Edge Quest, is now available (free and freely) from the App store.imageThis mobile derivative of our online game, which has been played by more than 60,000 worldwide, challenges players to take full advantage of the massive capabilities of the ASR 9000 in a fun, interactive way. In fact, my three year-old daughter has taken to the ways of her “Edge Master” father, by honing her skills in the back seat on drives to school. Hearing a young voice get excited about acquiring a speed upgrade or taking pity on her competitors about not being able to keep above five 9’s of reliablity, needless to say, makes her father quite proud.So don’t be upstaged by my daughter – or any of the other 60,000 players. Grab your iPhone (or iPod touch), download the game, hang on, and “engage” the power of the world’s most powerful edge router, iPhone-style.Oh, and please share the fun by spreading the word through word-of-mouth, forwarding, Twittering, blogging or even Fluttering.EdgeMaster Doug