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Mobile Monetization Takes a Step Forward

Brian WalshBy Brian Walsh, Service Provider Mobility Senior Marketing Manager

Among the discussions we had with global Mobile Service Providers in Barcelona at MWC 2014, here’s something that was certainly NOT breaking news: in the face of relentless growth of mobile data usage (see Cisco VNI), a top imperative expressed was to drive profitability by monetizing new opportunities.

What’s unfortunate is that the challenges continue to grow. Over-the-Top (OTT) competition continues to preempt new Service Provider (SP) services initiatives. New revenue partnerships with OTT and Content Providers remain elusive. And SP’s see more and more new sources of services substitution challenging their legacy voice & messaging services, for example, the WhatsApp move into voice services.

Of course, Service Providers also want to Read More »

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Demystifying Multi-layer Convergence and SDN at OFC/NFOEC 2014

By Leonard Luna, Senior Marketing Manager, Cisco Service Provider Solutionsleonard_luna

If it’s Spring, then it is time for OFC/NFOEC – the world’s leading event for advancing optical solutions (March 9-13).  Cisco will, once again, have a strong presence, including our largest booth ever (booth 4359), at this year’s event being held at the Moscone Center in San Francisco, California.  Building upon the industry wide dialog around multi-layer convergence and SDN, we will showcase the Evolved Programmable Network (EPN), the Cisco Network Convergence Systems (NCS) and our highly innovative CMOS photonics technology – CPAK.

EPN is the foundational layer for Cisco Open Networking Environment ( ONE) strategy and is the natural evolution of the IP next generation network (IP NGN). It is designed specifically to leverage the opportunities presented by the Internet of Everything (IoE). It optimizes the delivery of multi-service solutions over service provider networks.  An EPN increases service provider revenue opportunities, lowers total cost of ownership (TCO) and supercharges service agility.  One of the key elements of Cisco’s EPN architecture is the Cisco NCS product family featuring the NCS 6000 Series IP Router, the NCS 4000 Series Converged Packet Transport platform and the NCS 2000 agile ROADM platform.  A key differentiator to Cisco’s EPN is our growing portfolio of CPAK transceivers delivering never before seen levels of density, power savings and flexibility to Cisco’s portfolio of data center switches, IP routing and transport solutions.

At OFC/NFOEC, Cisco will showcase Read More »

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Cisco and the Evolution of the Service Provider Network

On February 18, Cisco announced the evolution of service provider (SP) networks. It is probably a good idea to step back, just a little, and explain how Cisco sees the challenges ahead and how we intend to continue to provide our mobile service provider customers with the strongest portfolio of solutions in the industry. That’s the reason I am writing this blog post. In it, I hope to share with you some of our learnings from the past year and also, explain a little bit about the rationale for our announcement.

We are virtualizing our entire SP portfolio. The year 2013 is one where the concept of “Network Function Virtualization” (NfV) caught the industry by storm. In NfV, virtualized network functions are software appliances executing on virtual machines delivered in a telco cloud environment. In a nutshell, NfV is attractive to our customers because it allows them to clearly delineate the respective values of software, hardware and professional services for total solution integration. Practices based on data center techniques promise to reduce the cost of operating the network and simplify work processes through the agility we are seeing today in the cloud environment. And none of this evolution will compromise the ability of service providers to deploy multi-vendor solutions though it is fair to state, procurement practices will need to re-align to this brave new world. For example, rather than procure integrated network functions to be assembled into a network, service providers may have to separate out  layers Read More »

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Small Cell Industry Firsts with Multimode and Small Cell SON

In June, I described how Cisco was closing the small cell loop with the rapid integration of both the Ubiquisys and Intucell teams into the Cisco family.

Today I’m pleased to make three announcements that demonstrate the concrete results of all these bright minds coming together:

  1. Cisco has added LTE capability to our Universal Small Cell portfolio.  This includes an industry first – a multimode small cell that provides 3G, 4G and carrier-grade Wi-Fi in a single access point – the USC 7734.  This is in direct response to requests we’re getting from both our Service Provider and Enterprise customers to integrate robust and secure Wi-Fi with 3G and 4G licensed small cell technology to accommodate connectivity and coverage to a wide family of mobile devices.
  2. And another industry first – Read More »

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Expanding the Quantum Software Suite

A year ago we introduced the Cisco Quantum Software suite based on an architectural construct of an automated, closed loop -- linking network, analytics and policy -- to help Mobile Operators better optimize and monetize their network investments.  We announced the network abstraction, analytics, policy and self-optimizing network (SON) platforms. At the Mobile World Congress 2014, we are expanding the software suite in several ways:

Cisco Quantum SON for Small Cells

We’re taking the industry’s most deployed and proven SON solution for multi-vendor, multi-technology macro radio and extending that to multi-vendor Small Cells. This is an industry first.

As the industry evolves, Small cells -- 3G, 4G and Wi-Fi -- will far outnumber macro base stations and are quickly becoming a requirement for broad coverage and capacity at the lowest cost per bit. But some of these benefits are wasted if small cells are not seamlessly coordinated with the rest of the radio network.
By supporting small cells, Cisco Quantum SON now enables true heterogeneous access and seamless experience. And being multi-vendor, operators can include their existing small cell investments, unifying the entire radio network into a single intelligent entity.

In fact, Read More »

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