It’s a new year, so one thing is certain: It’s time to go to Las Vegas for the International Consumer Electronics Show. CES is always an energetic annual kickstart here at Cisco, since so much of our mission is to develop and build the technologies that link consumers and businesses to service providers and big networks.
CES is especially big for us this year. For starters, John Chambers, our Chairman and CEO, is keynoting this afternoon (4:30 PM PT, Venetian Palazzo Ballroom), to talk about the Internet of Everything (IoE), as part of the Tech Titans keynote series.
Company-wide we are so focused on the IoE, we’re sponsoring the “Internet of Everything” Tech Zone, in the Central Hall (#13342) — so come see us there if you’re thirsty for details on how sensor-based technologies will jazz up your life at home, and on the go.
Our Service Provider Video business announced Read More »
Tags: CES 2014, Internet of Everything, Service Provider, video, videoscape
For pay-TV service providers, delivering multi-screen TV services is a must. Same goes for embedding web and social applications. But with the proliferation of video-enabled devices such as set top boxes (STB) and computer electronics (CE) devices, software platforms become more fragmented. And that makes it more of a challenge to deliver and maintain a high quality video service across the device ecosystem. Many rightly consider HTML5 to be the Internet technology for delivering commercial TV to video enabled devices. Indeed many devices already support HTML5. And all new devices will have native HTML5 browsers built-in. Furthermore, many open source frameworks also make it easier to create new services while social sites provide SDKs to help integrate existing services.
But that’s not enough.
The fact is that many HTML5 implementations simply don’t match the capabilities required by today’s commercial TV applications. Nor do they achieve the performance levels to which users are accustomed. Take, for example, the 3D effects and animations that are part and parcel of an award-winning EPG design such as Videoscape Snowflake. Or accessibility to metadata, authorizations and user preferences. Not to mention app life cycle management. Essentially, there is a need for more than an HTML5 standard browser.
So what can be done? Well at Cisco, we have an answer. Read More »
Tags: CES 2014, html5, open UX, Service Provider, video
By Ken Morse, CTO, Connected Devices Business Unit, Cisco
One of the trending topics here at CES in Las Vegas this week, without question, is 4K video/ 4K television, and its consumer-facing brand, “UltraHD.”
Like HD did, 4K redefines TV and this is what CES is all about – compelling new technologies that ultimately draw dollars from consumer wallets. This year, examples of 4K video will be everywhere (including in our demo suites at The Wynn Hotel…)
But there’s another angle, outside of the visual wow that comes with 4K’s pixel doubling, faster frame rates, deeper blacks, and brighter whites. And it’s all about the shape our industry is going to take. 4K is a disruptor and when there is a disruption, there are winners and losers and speed counts.
For instance: Read More »
Tags: 4k, CES 2014, hevc, Service Provider, video, videoscape
By Bill Ver Steeg, Distinguished Engineer, Cisco Systems
We are proud to put down in writing what we believe to be the first Reference Design Kit (RDK)-based deployment of IP video. Oh, and it is the first IPTV system running on IPv6. And one of the first based on a combination of premises based products and cloud-based services. And it all went from concept to turn-up in 50 days!
The deployment happened in Europe, but if you’re in Las Vegas this week at CES, we will also be demoing it for customers at The Wynn Hotel.
What was involved:
Our customer wanted to showcase its brand new IPv6 network by delivering a world-class IP video experience. An all-IPv6 IP video system had never been deployed before, so this was a non-trivial challenge. We chose to use the leading edge components in RDK in the IPv6 environment. Our challenge: they wanted it in and complete in 50 days, from project start to subscribers using it. To meet this challenge we turned to a combination of our new Videoscape Cloud Services SaaS offerings and premise based solutions.
Let’s talk about the toolkit that allowed us to deliver this customized solution in such a rapid timeframe. First and foremost, the delivery required all of the components to work in IPv6–only mode. It’s no great secret that Cisco is highly focused on IPv6 (understatement), and our RDK based systems are no exception. As our customers migrate from IPv4 to Ipv6, all of our video products are being widely deployed in mixed IPv4-IPv6 environments worldwide. As can be imagined, there were considerable production, testing and integration challenges with working in a pure IPv6 deployment.
We started by Read More »
Tags: ip video, IPv6, rdk, Service Provider, videoscape
By: Conrad Clemson, VP of business development, Cisco Service Provider Video
Let’s start this blog with this simple observation: TV didn’t kill radio, but it did disrupt how advertising flows. Same for the impact of online media, on print.
And by our reckoning, it’s about to happen again — the diverted flow of advertising resources and revenues away from traditional, big broadcast TV, to online and over-the-top video.
Will TV advertising dominate over other forms of video consumption, for a really, really, really long time? Unquestionably. But increasingly, brands want a mixed media spend, because it gets them greater reach and greater engagement — and that’s what advertising is all about.
Our work to help service providers expand advertising beyond the primary TV screen, to the other screens we’re all watching, is a big part of what we’re demonstrating at this week’s CES, in Vegas. And we’re not going it alone — we’ve strengthened our work with Black Arrow, on ad decisioning, and with Innovid, on multi-screen.
Here’s what you’ll see: Read More »
Tags: black arrow, Cisco, innovid, multiscreen, Service Provider, video, videoscape