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Broadband World Forum Europe 2009: “Common Sense 3.0″

Monique Morrow

I moderated a lively session at the Broadband World Forum 2009 today September 8 in Paris: Why Should Enterprise Companies Care About This “IP Transformation?”

IP transformation is not a question of when, in fact, it is here; moreover, the panelists focused not so much on the technology, but rather on the business models that are pertinent to unified communications, with IP Centrex, VoIP as a foundation.



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Announcing Cisco at 4G World 2009

Speaking at 4G World - Simon AspinallOur video reporter, Zoya Fallah, met with Simon Aspinall, Cisco’s Senior Director of SP Marketing, and Kittur Nagesh, Cisco’s Director of Mobility Marketing, to hear their thoughts on 4G World.

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Medianet – Media Aware Networking

IP VideoWhat does IP bring to TV? In short, pervasive connectivity. That’s really what IP is all about, whether it’s sending email, voice or video content. But whereas IP based networks lend themselves naturally to some non-real-time applications like email, it needs be to optimized for others, such as Voice. Video raises the bar even further, as it demands overall quality of experience (QoE) to make the experience a good one for the viewer and helps sustain revenue generation for the provider. And because video is part of an ever-increasing number of network experiences, Cisco is actively innovating to raise-the-bar itself as to what’s possible with this medium. So, let me share just a few examples of this innovation.

We all know that video signals can require very high bandwidths, typically up to 8 Mbits/sec for MPEG 2 encoded HDTV channels and approximately 3 Mbps for MPEG 4, and that certainly imposes significant demands on dimensioning video optimized IP networks. However, this need for speed is being increasingly addressed by advances in optical and high speed router technologies like the ASR 9000 and our recent announcement of a 16 x 10GE line card.

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Creating Value: Hardware + Application Virtualization

virtualizationRecently VMWare announced its intent to acquire the privately-held Java tools vendor SpringSource. Perhaps it’s one more indication that applications and workloads will increasingly rely on a virtualized (and eventually a cloud-based) infrastructure. For service providers, this represents yet another area of opportunity for them to create value for their customers. Should we anticipate that the industry-leader in server virtualization will more tightly integrate application deployment and management with the physical and virtual server infrastructure? According to Tony Baer, senior analyst at Ovum, “The deal marries hardware virtualization with a form of application virtualization, where logic is abstracted from the underlying plumbing. Combine the two, and you have a stack carrying the elasticity of dynamic, economical cloud deployment, regardless of whether it is deployed inside or outside the customer’s data center.”

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Deployment of Cisco DOCSIS 3.0 Solutions

Our video reporter, Zoya Fallah, met with Dave Brown and Asha Kalyur, both Marketing Managers who are responsible for Cisco’s Service Provider Video Solutions, to discuss the deployment of Cisco’s DOCSIS 3.0 Solutions. Check out this video interview to hear their thoughts.

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