We interview Bob McIntyre, Chief Technical Officer, Service Provider Group, and discuss medianet technologies and how Cisco’s next-generation set top box will transform consumer experiences for The Connected Life at home.
This is my 2nd blog already? Yes, I’m about to leave for NCTA this week for a major product announcement from Cisco in the cable space. I told you about our medianet vision which was introduced last December and to many, skeptical of a vision without proof points – here’s one more proof point from Cisco!I can’t tell you about the announcement until April 1st, but I can tell you that this product will bring a very compelling end-user application for cable operators. Read More »
So this is my first blog on Cisco SP360 and I have no idea what to expect – but I do have a hunch that this might be a great platform to share, discuss and debate what I’m witnessing in the video and rich media domain around the world.To introduce myself, I’m responsible for marketing Cisco’s vast service provider video portfolio. These are exciting times to be at Cisco as the evolution towards rich media networks has its challenges and opportunities for us and many in this space. The question in my mind is if we’ll adapt fast enough and capture markets in transition or be left out to fend after legacy systems. Read More »
I’m a big basketball fan, especially the last few minutes of big games, so I’m feeling quite insane this week after some of my favorite teams lost in the earlier rounds! (On a related note, thank goodness, the women from Cal and Stanford are keeping the Bay Area still involved!) For the benefit of our readers outside North America, I’ll explain that the annual “March Madness” U.S. men’s college basketball tournament is currently in full motion for fans of the 60+ teams involved.
I know what you’re thinking, it’s hard to imagine that anything could possibly be more competitive than the current debate about the ultimate winner of 4G wireless standards adoption, but these college basketball fans can get a little crazy about supporting their own favorite.
The growth of online video will be of interest to the CBS television network, which also owns the Internet distribution rights to March Madness coverage. They expect their online video advertising revenues to increase 20 percent this year to $30 million. And you can play back the highlights on your mobile device wherever, whenever and analyze the three pointer at the buzzer! Of course, once that video content is streamed live online, it may also test the limits of wireless carrier networks as eager fans view the video on broadband-equipped mobile devices. Read More »