It’s day one of the Cisco Powered Marketing Summit 2007 and I’m here in Monterey, CA. I’ll be joined by 250 marketing executives from managed service providers from over 40 countries who are here for intensive marketing training, designed to help the service providers aggressively market managed services to their customers. In an effort to capture the highlights of the event we’ve arranged to capture videos which we’ll be posting to this blog. We have a great line up of speakers including Guy Kawasaki, author of The Art of the Start and founder of Garage.com, who we’ll be talking to along with attendees of the summit.So whether you’re in Monterey or not I hope you’ll get the most out of this year’s summit.
Vijay explains how Cisco is all about responding to market pressures faced by services providers by offering the solutions customers are demanding.
Peter shares his ideas about managed services providers as “rainmakers” for Managed Unified Commnications in the small to medium-sized business (SMB) space.
Hardy Lipscomb interviews Service Leadership CEO Paul Dippell at 2007 Cisco Powered Marketing Summit in Monterey CA.