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Data Center 3.0: Efficiencies and Savings

Hope you all have been keeping well!

“Data Centers of the Future”, “DC 3.0″, and similar terms have been getting a lot of play lately. They remind me of the work Cisco has been doing to compare the benefits of building such data centers with the Cisco Unified Computing System (UCS) and Unified Fabric versus “traditional” data centers.

For example, when considering a 10,000 square foot data center, we saw savings of:

  • 40% for cabling
  • 90% in service provisioning, and
  • 47% in the number of racks used

(Incidentally, the UCS and Unified Fabric are both key components of the Unified Service Delivery (USD) solution.)

These findings mirror what I saw at VMWorld 2009 at the Moscone Center in San Francisco in early September.

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Cisco at ITU 2009: Connect. Collaborate. Create.

ITU Telecom World 2009

It hardly seems like it’s been three years since the last ITU Telecom World event, but I’m not sure any other three year period has had the impact on the global economic landscape that we’ve all experienced recently. At Cisco, we’ve adopted a mantra of only focusing on the things we can control in this challenging environment and here’s what we see as some prime areas for attention at the show and in the coming months – bridging the digital divide, climate change, and disaster relief.

There is obviously a digital divide and we’re developing ways to help meet  the ITU and UN mandate for the Millennium Development Goals and the eight 2015 objectives. We’re also doing more than just thinking green. Products like Cisco TelePresence, which will be on display at ITU 2009, have already helped Cisco and our customers greatly reduce travel expenses and the associated environmental impact of employees flying or driving to attend meetings. The impact of Hurricane Katrina, the devastation from the tsunami in the Pacific, and the powerful earthquake that struck China have elevated the importance of corporate response to these types of disasters to support government and relief agency recovery efforts.

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Kick-Off! Beautifully Engineered

fall colorsI live in Texas. It’s getting to be Fall (translation: only 85o F today). And, well, as much as I’m a Formula One (Go Ferrari!) and soccer (or what most of the world calls ‘real football’) guy – here in the Lone Star State, Fall signifies the end of summer holiday, the start of school, and roaringly means that U.S. Football begins (Hook ’em!).

As with any sport played at a high level, there is a master plan of plays (the ‘Xs’ and the ‘Os’) that every team follows. Hours upon hours of preparation and engineering, if you will, create the blitzes, improvisations, and goal line stands that can transform a “game” into an “experience” for hundreds of thousands of people.

Much like a well designed game plan and honed physique, the Cisco ASR 9000 series router is beautifully engineered for the impending zettabyte era. There’s so much to this router that is extremely innovative, but because that innovation is often lost in very technical language and a sea of acronyms, it can be tough for many (my non-engineering self included) to fully appreciate it. That’s why I’m eager to introduce to you the “Beautifully Engineered” video series – short videos giving you analogies and word pictures articulating the unique building blocks and differentiators of the world’s most powerful edge router.

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Cisco at IBC: Cisco Enriches Digital Video Experience for Serbia Broadband Consumers

Medianet Technology Brings High-Definition Video and Personalized On-Demand Services to Southeast Europe
Cisco announces that it is developing an end-to-end digital video solution for Serbia Broadband (SBB) and Telemach in Slovenia to provide rich, interactive and personalized media experiences to their subscribers.

Starting November 2009, consumers will be able to access high-definition (HD) video, to be followed by a variety of interactive services such as real-time video on demand (VoD), digital video recording (DVR), gaming, and information retrieval for live news and weather updates.

Dragan Solak, Serbia Broadband and Telemach Board Chairman, shares why they chose Cisco to evolve its video network to a medianet.

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Cisco at IBC: From the Show Floor


Hybrid Solutions Generate Buzz
Ken Morse, CTO of Cisco Service Provider Video Technology Group, reports from IBC 2009 that glass-to-glass hybrid video solutions (IP with terrestrial, cable or satellite) are generating significant interest at the show. Cisco glass-to-glass solutions include content acquisition to consumer delivery via set-top boxes.

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