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Introducing Conversations in Social Media Marketing for Service Providers

Increasingly, the topic of social media and digital marketing are surfacing in discussions with my marketing counterparts at our service provider customers around-the-world. In large part because of highly visible “virtual, viral, visual” launch effort we’ve done in the past with such products as ASR 9000 and continuing discussion efforts we have around such efforts as this SP360 blog and our mobility community, we’re being asked on our lessons learned and guidance we can give to others looking to adopt similar approaches. To be honest, while we’ve made some strong strides in social media and are more than willing to share our perspectives with our customers, we most certainly admit that we too have very much learn as well. And in the spirit of Cisco’s culture, we’re always striving for continual improvement.

So, to that end, let’s learn together.

To kick things off, on this forum we’re going to start a regular series for this blog that we’re calling, Conversations in Social Media for Services Providers. In it, we’ll bring to you the perspectives with some of the leading thinkers and experimenters in social media and digital marketing, and ask for your thoughts to continue the conversation.

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GigaOM Network Events: NewTeeVee Live 09 – Murali Nemani on Video Everywhere

Murali Nemani, Director of Video Solutions at Cisco Systems, speaks with Stacy Spognardi, Cisco, at the NewTeeVee event in San Francisco, CA about how fragmentation is impacting the video industry. He discusses how the convergence of Pay TV and online video is the wave of the future.

  • Cisco Prediction 1: Choice reigns supreme…but fragmentation sets in.
  • Cisco Prediction 2: Video monopolizes bandwidth while driving the action to the network edge.
  • Cisco Prediction 3: Online video and Pay TV will converge one rich service offer.
  • Cisco Prediction 4: The dawn of a new era to transform the video ecosystem: IP Video.
  • Cisco Prediction 5: The network becomes the platform for service and business model innovation.

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The Need for Network Visibility and Management

As Bob Dylan once sang, “The Times They Are a-Changin.” Change, however, comes with new challenges, and with something the size of the global telephone network, change takes time. Many think the Public Switched Telephone Network (PSTN) and Internet are separate things, yet the Internet was built upon PSTN infrastructure for its transmission. Decades ago, experts could see that data over voice networks would transition to voice over data networks once voice/data volumes inverted. That inversion occurred in 2000 and foretold Internet dominance as the fundamental network approach.

In 2000, the main telephony standards groups realized they needed to embrace Internet Protocol (IP) and Session Initiation Protocol (SIP) technologies and stopped working on Time Division Multiplexing (TDM) based technologies of the past, but they had a problem. 100 years of building telephone networks connecting billions of people world-wide with 5-9’s reliability was the bench-mark against which any new voice service would be measured. Now voice would be competing with an explosion of new data applications for transport resources in the network. Further exacerbating the issue, bandwidth-consuming video applications would be provided by not only the network provider (e.g. IPTV) but also by competing over-the-top (OTT) service providers.

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Social Media Marketing for Telcos – A Conversation with David M. Scott Part 3

David Meerman Scott explains the New Rules of Marketing and specific actions service providers and companies can take to better connect with their customers. This is the third in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David examines the benefits of buyer personas and how companies are using social media marketing.

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Virtual Computing Environment (VCE) for Service Providers

Hello again – I thought it’s a good time for another post on the SP data-center.

You might have already seen the announcement regarding the Virtual Computing Environment (VCE). We believe this is wonderful news for our customers and partners; and represents an unprecedented collaboration between three highly regarded leaders in the IT industry: Cisco, EMC with VMware.

This coalition was created to increase customers’ business agility – specifically, through greater enterprise IT infrastructure flexibility, and lower IT, energy and real estate costs through pervasive data center virtualization and a transition to private cloud infrastructures.

We define a private cloud as a virtual IT infrastructure that is securely controlled and operated solely for one organization. Private clouds can be managed either by that organization or by a third party (e.g. a service provider), and that it can be housed either on or off of the organization’s premises – or in combination. Private clouds allow enterprise customers to rapidly use a virtual IT infrastructure.

By now the benefits of the private cloud computing concept are probably becoming evident to you: better control and security than today’s data center with the agility required for business innovation at substantially lower costs from virtualization. Stated another way, if your business needs multiple IT services – you no longer need to consider the challenges of assembling your own hosting/support/provisioning, management tool complexities, planning equipment for future growth, etc. as the first option – because you now have access to a pre-tested and pre-integrated private cloud model.

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