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Mobile World Congress 2010: A Talk with Godfrey Chua, IDC – Cisco’s Mobile Internet Strategy

I had an opportunity to sit down with IDC’s Godfrey Chua, Research Manager for Wireless and Mobile Infrastructure, about his thoughts regarding the recent introduction of the ASR 5000 and how he views the impact of the Starent acquisition on Cisco strategy going forward.

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MPLS and Ethernet World Congress 2010: Moving Beyond Transport!

Just returning from the MPLS-Ethernet World Congress held last week in Paris, France, where I along with a few other Cisco colleagues had an opportunity to speak with customers and with peers in the industry and to present.

There were over 1000 registered participants of whom Service Providers were strongly represented internationally.   The anticipated raging debate about MPLS in the Transport or MPLS-TP was simply not to be; in fact presenters started to apologize about mentioning MPLS-TP because it is no longer a debate. Customers have a choice of how they wish to use MPLS; and I see the interlock occurring not only in the industry but also across the various standards organizations and forums whether the ITU-T, the IETF, Metro Ethernet Forum and so on.

Whilst we have been witnessing the convergence of organizations and architectures (e.g. fixed-line and wireless-mobile), I am also observing a convergence between IT and networking when developing SP Cloud Architectures and services.

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Mobile World Congress 2010: Putting Vision Into Action

Sometimes being a visionary is easy. Dreaming about ‘what if’ can be a piece of cake when you’re not limited by pragmatism or practicality. It’s when you start trying to figure out the ‘how’ that it gets tricky. The devil, as they say, is in the details.

We all know mobile data traffic is growing, and that it is a challenge service providers worldwide are trying to figure out how to address. Just this week, we saw compelling and concrete evidence that tells us just how big the challenge really is. As we all head out the door to Mobile World Congress next week, we expect that this topic, and how to profitably address it, will be top-of-mind in just about every conversation we have.

Consider the Mobile Apps phenomenon, and the impact it will have on your network. Mobile application stores will exceed 4.5 billion app downloads in 2010, eight out of ten of which will be (ad-supported or otherwise) free to end users of these apps – according to the latest market study by Gartner.

Gartner forecasts worldwide downloads in mobile application stores to surpass 21.6 billion by 2013. Free downloads will account for 82 percent of all downloads in 2010, and will account for 87 percent of downloads in 2013. Just imagine that groundswell.

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Social Media Marketing for Service Providers – Michael Brito, VP of Edelman Digital

Michael Brito, VP of Edelman Digital, talks with Cisco’s Zoya Fallah about how companies use social media to create memorable brand experiences and the importance of active listening in the Web 2.0 space.

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A Valentine’s Gift to Remember

In searching for Valentine’s gifts this year, I am shocked at both the extent that stores go to market the holiday and at the shallowness of the gifts themselves. Seriously, is giving a heart shaped box of cheap chocolates really going to help showcase the full extent of my appreciation to my Sweetheart? Is a teddy bear that has a red ribbon around it that says “Love me” going to do anything other than question why she is with someone like me? And is anything that says “Will you be mine?” not speak in some way as viewing her as an object to own instead of the wonderful partner that she is?

Look, maybe these gifts work for some, and there’s nothing wrong with that. It’s just that I was spoiled, I suppose, by being able to get her the perfect gift last year. It was truly a Valentine’s gift to remember and, once again, will be the way that I show the true depth of my love for her this year as well.

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