Yesterday, I had a chance to take part in a seven city Global TelePresence session that Cisco and AT&T conducted in association with The Nature Conservancy. The intent was to enable a live dialogue between the leaders of the TNC who were in the whirlwind of activity at the COP15 conference from Copenhagen Denmark with influential environmentalists in the United States. The behind-the-scenes viewpoints shared were fascinating, as was the passion and deep understanding of the complexities of the key issues at hand by so many of the participants, including Jewel (who joined the conversation from my great home state of Texas). The poet/singer/songwriter spoke of her love and respect of the environment formed from necessity when she was growing up and how it continues to shape her view today. Like so many of the other environmentalists in the forum who had achieved great things and could very easily turn inward and become self-centered, it was quite inspirational to see them lend their voices and efforts in support of efforts that are greater than us all.
Gabriel Garcia of Podcookie.com gives an overview of podcasting and how companies can leverage this tool to extend their marketing brand. In this interview with Cisco’s Zoya Fallah, he also discusses the business benefits of podcasting in a business to business space and business to consumer space.
Ok I am visiting Australia, and in between meetings thinking about that notion of the Internet of Things or IoT. At the IETF 76 held in Hiroshima, Japan, one of the Birds of a Feather sessions I had attended was on Smart Grid co-chaired by Fred Baker, Cisco and Tim Polk, NIST.
The question to answer is “Where should the Smart Grid standardization occur and what role will the IETF have in its standards development?” The topic is still open, and the Internet Society published a great list of hotly debated issues at IETF 76.
David Meerman Scott gives insight into understanding buyer personas. This is the fourth in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David looks into profiling buyers and how buyer personas help companies understand their customers.
Successfully navigating through the economic downturn requires the right strategies, the right investments, and the right partnerships. During a recent visit to Cisco’s San Jose Executive Briefing Center, Telecom Italia‘s senior leadership team shares how they are using this downturn to introduce new managed services and new business models to better serve the Small and Medium business segment and win market share.
Key to Telecom Italia’s success is their partnership with Cisco. Over the past several years, Cisco has helped Telecom Italia design and implement their “Impresa Semplice” managed service portfolio that provides SMBs with services including: managed LAN, managed VPN, managed firewall, and managed unified communications. In this video, Telecom Italia shares their perspective on the market, key success factors, and the power of partnerships to accelerate innovation.