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NBC Olympics SVP, Digital Media on How Medianet Enables Coverage of 2010 Games

Perkins Miller knows a thing or two (or ten) about the Olympic Games. As Senior VP of Digital Media Olympics for NBC Universal, Miller oversaw the push to deliver the Games on multiple digital platforms, back in 2008.

This year, he says in this video interview, it’s all about capturing the culture of the Games – from fans, journalists, and athletes (except when they’re actually competing, obviously) – while vastly improving the behind-the-scenes editing workflows.

That means putting Cisco Flip cameras in the hands of participants, before the games, as well as NBC talent and producers to gather “the rest of the story.”

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Announcing Cisco Infrastructure as a Service (IaaS) Solution for Service Providers

A very happy new year to you all!

Today, we announced the Cisco Infrastructure as a Service (IaaS) solution for service providers. Service providers are looking for new ways to enter the market for IaaS (providing compute-on-demand, network-on-demand and storage-on-demand for their customers)

Cisco is working with Service Providers to provide them with the tools, design guides and advanced services to be able to “fast-track” the implementation of IaaS offerings. The benefit for our SP customers is that they are able to develop a service with greater confidence and are then able to realize revenues faster than would have otherwise been possible.

Any customer of the SP can now gain access to cost-efficient resources at SP scale. Not having to deploy these services on their own makes your customers more agile and productive.

The benefits for the customer include:

  • Access to world-class IT services on-demand
  • Highly efficient, low-cost services without up-front investment
  • Security and management provided by their service provider

The benefits to Service Providers include:

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Social Media Marketing for Service Providers – David M. Scott: Is Social Media a Fad? Part 5

David Meerman Scott addresses head-on the topic of social media and whether it’s a fad or here to stay. In this fifth video of a multiple-part series between David and Stacy Spognardi of Cisco, David asserts that social media is, in fact, not new and has been in practice for a long time.

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PAETEC: Evolving their Cisco IP NGN to Prepare for the Future of Business Services

PAETEC Announces Its Standardization on Cisco IP NGN NationwideAs we enter a new decade in 2010, forward-looking communication solutions providers will continue to invest in building and evolving their IP NGN infrastructure. They are preparing for the increased demand from their business customers, as the Enterprise 2.0 phenomenon moves into the next phase of market development.

Many of what were once considered early-adopter collaboration applications are now going mainstream. If you’re like me, then you’ve already embraced many of these next-generation online collaboration services and applied them in your daily routine – after all, why just have a phone call when you can have a webex? Why fly for an hour meeting when you can TelePresence?

Earlier this week, PAETEC announced it will standardize on Cisco IP Next-Generation Network edge and core platforms, and I believe this is an example of how more and more providers are proactively moving beyond providing more traditional data, voice, and Internet business solutions for business customers. Instead, they are using their advanced network platform for delivering a wider array of value-add services, including some of the emerging ones that are entering the market.

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Swisscom Selects Cisco ASR 9000 to Prepare for the Zettabyte Era

SwisscomThe Nielsen Company reported that here in the U.S. market, time spent viewing online video is up 13 percent in December 2009. Some observers might be surprised by these results, but if you’ve been reading my prior commentary, then you will know that this is totally in-line with the unmistakable trend that’s been building for some time.

As I’ve shared our VNI perspective here before, the zettabyte era is approaching fast – global IP traffic is increasing at a 40% combined annual growth rate resulting in a five-fold increase between 2008-2013. Clearly, video traffic will be a primary source of that groundswell.

Once again, this trend is truly pervasive and by no means just a North American phenomenon. It will result in an annual bandwidth demand on the world’s IP NGNs of more than of two-thirds of a Zettabyte (aka 667 trillion gigabytes!). Europe is a key part of that growth cycle, consuming nearly the same amount of traffic as North America, and leading European service providers are actively preparing for the inevitable.

In fact, we announced this week that Swisscom is deploying the Cisco ASR 9000 Series Aggregation Services Router as the edge platform to support the rollout of their high-bandwidth fiber-to-the-home (FTTH) services – to every household in Switzerland. At the end of September 2009, Swisscom had approximately 1.8 million broadband subscribers, so such a goal is by no means an easy one.

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