Smartphones were traditionally adopted primarily by the mobile early-adopter segment of the marketplace. Today, we’re witnessing the mainstream adoption of these very capable devices and the consumption of rich-media content.
In wrapping up another successful Mobile World Congress, we had an opportunity to speak with John Chambers, Chairman and CEO of Cisco, who took time out from his busy schedule to reflect upon our recent activities.
John has said it before, and it’s certainly evident at MWC this year, the network is the platform – the essential foundation for delivering the connected experiences that consumer and business users really crave.
The Service Provider is becoming the enabler of all forms of communications and IT, and we’ve tied our future to the long-standing relationships that Cisco has with our valued service provider customers.
Cisco’s formation of the Mobile Internet Technology Group, which has been warmly received by our customers, was the next logical step to help us build upon our prior collaborations with mobile service providers.
In our continuing series on social media marketing, I sat down with Robin Stavisky, CEO of New Venture Marketing, to discuss what business to business companies should know as they embark on the realm of social media and also to shed some light on what she sees as the new generation of employees.
Tony Shakib, VP Emerging Markets, Service Provider Business, provides his perspective on Cisco’s impact at this year’s Mobile World Congress.
Clearly, compared to last year, the overall mood at MWC is very optimistic about the coming year and the acceleration of momentum for Mobile Internet expansion. Also, helping service providers to reap the rewards of their network investment will continue to be a hot issue.
It seems that everyone we know wants to talk about the Mobile Internet opportunity and how smartphone Apps have reached mainstream adoption in the marketplace.
The accelerated market momentum is very apparent, as we participate in the Mobile World Congress (MWC) event in Barcelona this week. We’ve lined up about 250 meetings with our customers, and we’re eager to discuss how our enhanced value proposition can help service providers Supercharge the Mobile Internet.
Last week we shared our forward-looking insights from the Cisco VNI Global Mobile Data Traffic Forecast. That latest assessment was a perfect backdrop as we launched the ASR 5000 – providing a comprehensive end-to-end IP NGN architecture that offers mobile operators a platform specifically designed to accommodate the rapid growth of mobile Internet traffic and mobile multimedia applications.