Although Earth Day is a day for celebrating and honoring our environment, we also have to pause to recognize the threats our planet is facing. Here in California, climate change is a vital concern. The Pacific Institute recently forecast that by 2100 we would see a rise in the sea level in California of 1 to 1.4 meters. This rise will create significant land loss on the California coast, displacing millions of people and causing billions of dollars in property loss near the San Francisco Bay Area.I’ve been driving a Toyota Prius since 2005, installed fluorescent bulbs in my house, and started composting to do my part. Cisco, as an enterprise, is also working hard to be a good Green citizen. Read More »
Happy Earth Day, everyone! Today is about honoring nature and about examining our lives in the hopes that we’ll live them in more environmentally responsible ways.Some of you may be asking that in the midst of the financial challenges facing service providers and enterprises, is the topic of “green” really relevant or more of a band-wagon theme? From Cisco’s perspective, it is very relevant -- on a number of fronts. As one service provider told me as we were comparing the dramatically reduced carbon emissions/power consumption of our ASR 9000 platform to competitive offerings said, “I like helping the environment, but I really like helping our bottom line.”Thanks to modern technical innovations, what’s good for the environment can also be good for business. In fact, more and more service providers are viewing their efforts to reduce energy consumption and greenhouse gas emissions as important ingredients in their efforts to reduce operating costs. Verizon Wireless is a top-of-mind example. Read More »
The rapid growth in mobile broadband traffic has made the mobile industry “green” in more ways than one! The pace of innovation and the rapid enhancements to the consumer experience are dizzying. But on Earth Day, I think it’s important that we also recognize Mobility’s contribution to protecting the environment. Thanks to mobile technologies, more people than ever are able to connect in environmentally sensitive ways. Mobile technologies enable rapid broadband network deployments that require little construction or environmental disruption. And those networks enable business and consumer interactions that formerly would have required extensive travel and significant greenhouse gas emissions.
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Our host speaks with attendees on how Cisco enables broadcasters to realize the full potential of IP contribution networks and powerful next-generation distribution networks.
John Bach, Sr. Product Manager, introduces new video contribution codecs, the Cisco D9094 Encoder and D9894 Decoder, used to transport video over IP networks for broadcasters and service providers establishing high quality point-to-point video connections.