You may have heard or read that the current Cisco Visual Networking Index forecast projects that by 2013, annual global IP traffic will reach two-thirds of a zettabyte. But have you ever wondered what impact this IP traffic growth will have on your network? How would the adoption rate of various residential broadband services affect your IP infrastructure? How would your IP traffic growth rate differ from your regional peers/competitors in North America, Western Europe, or Asia-Pac? And just for fun, if each megabyte of traffic on your network were a mile, how many trips around the moon could your network make?
Well, this data doesn’t need to be a mystery to you any longer. You can get answers to these and many other questions with the new Cisco Cable and Telco Service Provider Abstract Network (or CT-SPAN) modeling tool. The Cisco CT-SPAN tool is a high-level interactive tool that allows you to estimate the total IP traffic that your cable or a telco network would generate based on a series of standard and user-defined criteria covering subscriber distribution and adoption of various residential services and applications over a six-year period. There are seven regional versions to account for unique regional differences in network and application usage.
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During a keynote on The Architecture of CE Innovation at the 2009 Intel Developer Forum in San Francisco this week, Cisco’s Malachy Moynihan, with Intel’s Eric Kim, explains how all Internet-based, next-generation networks -- known as “medianets” -- are enabling service providers to become experience providers. Moynihan also highlights Cisco’s and Scientific Atlanta’s heritage in driving groundbreaking video experiences, from the first moon landing to the first all-IP Olympics in the summer of 2008.
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Hope you all have been keeping well!
“Data Centers of the Future”, “DC 3.0″, and similar terms have been getting a lot of play lately. They remind me of the work Cisco has been doing to compare the benefits of building such data centers with the Cisco Unified Computing System (UCS) and Unified Fabric versus “traditional” data centers.
For example, when considering a 10,000 square foot data center, we saw savings of:
- 40% for cabling
- 90% in service provisioning, and
- 47% in the number of racks used
(Incidentally, the UCS and Unified Fabric are both key components of the Unified Service Delivery (USD) solution.)
These findings mirror what I saw at VMWorld 2009 at the Moscone Center in San Francisco in early September.
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It hardly seems like it’s been three years since the last ITU Telecom World event, but I’m not sure any other three year period has had the impact on the global economic landscape that we’ve all experienced recently. At Cisco, we’ve adopted a mantra of only focusing on the things we can control in this challenging environment and here’s what we see as some prime areas for attention at the show and in the coming months -- bridging the digital divide, climate change, and disaster relief.
There is obviously a digital divide and we’re developing ways to help meet the ITU and UN mandate for the Millennium Development Goals and the eight 2015 objectives. We’re also doing more than just thinking green. Products like Cisco TelePresence, which will be on display at ITU 2009, have already helped Cisco and our customers greatly reduce travel expenses and the associated environmental impact of employees flying or driving to attend meetings. The impact of Hurricane Katrina, the devastation from the tsunami in the Pacific, and the powerful earthquake that struck China have elevated the importance of corporate response to these types of disasters to support government and relief agency recovery efforts.
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I live in Texas. It’s getting to be Fall (translation: only 85o F today). And, well, as much as I’m a Formula One (Go Ferrari!) and soccer (or what most of the world calls ‘real football’) guy -- here in the Lone Star State, Fall signifies the end of summer holiday, the start of school, and roaringly means that U.S. Football begins (Hook ‘em!).
As with any sport played at a high level, there is a master plan of plays (the ‘Xs’ and the ‘Os’) that every team follows. Hours upon hours of preparation and engineering, if you will, create the blitzes, improvisations, and goal line stands that can transform a “game” into an “experience” for hundreds of thousands of people.
Much like a well designed game plan and honed physique, the Cisco ASR 9000 series router is beautifully engineered for the impending zettabyte era. There’s so much to this router that is extremely innovative, but because that innovation is often lost in very technical language and a sea of acronyms, it can be tough for many (my non-engineering self included) to fully appreciate it. That’s why I’m eager to introduce to you the “Beautifully Engineered” video series -- short videos giving you analogies and word pictures articulating the unique building blocks and differentiators of the world’s most powerful edge router.
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