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Cloud and Advanced Services Are Service Providers’ Keys To Tapping the Fragmented $200 Billion Small and Medium Business Market

neerkumakevsuhBy Neeraj Kumar and Kevin Suh, Cisco Consulting Services

The small and medium sized-business (SMB) commercial-services market is important for all types of service providers (SPs). SMBs account for more than half of total U.S. commercial-services spending, according to AMR Research/Gartner. And, the portion of the U.S. SMB commercial-services market that service providers could capture is expected to grow to more than $200 billion by 2015, according to analysis by Cisco Consulting Services (CCS) and industry research analysts.

To capture this opportunity, service providers need a deeper understanding of who the SMB customers are and what they buy, as well as how they purchase these commercial services. To better understand SMBs’ detailed service delivery needs and expectations, Cisco Consulting Services (CCS), surveyed 761 U.S. SMBs with five to 1,000 employees in 2012. The study revealed that although this is a big and complex market, there are specific opportunities for SPs in cloud and advanced services.

Complex, Diverse Market, with Varying Expectations

The SMB market is complex — spanning Read More »

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Location-Based Services & Monetization for Service Providers:

Location Based Services in the Service Provider (SP) world is a very hot topic at present, with many SP’s looking for monetization opportunities for Wi-Fi.

Cisco has been working with our service provider customers to help deliver monetization capabilities; one way of opening new revenue opportunities is by using our new Connected Mobile Experiences (CMX) Solution.

Let’s first take a brief look at some of the drivers for Wi-Fi in the SP world and some steps along the value chain.

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Comcast’s “Take” on VNI Forecast Implications

Cisco recently released the latest version of our VNI Forecast, a 5-year look ahead at data traffic growth trends. I caught up with Kevin McElearney, SVP Network Engineering at Comcast, to talk about the implications this latest VNI Forecast has for Comcast’s planning. You can check out what Kevin has to say here.

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The Programmable Network: Elastic Services

In our last blog on “Advanced Flow Control” we used the metaphor of a three-dimensional collection of intersecting highways of many different kinds with a wide array of vehicles carrying various types of passengers to represent the Internet of Everything­ (IoE).  The IoE concept has come a long way since it was first coined by the Auto-ID Center. Today the concept has broadened into a catch all for current and future network-connected endpoints, from smart meters to vending machines, security cameras, all forms of transportation, and consumer electronics ─ not to mention PCs, tablets, and smartphones. People with electronic tags will one day be connected to the IoE to monitor their health. Many dogs and cats already have chips for location tracking. The opportunity for new services will be unlimited and customers will expect instant access to networking resources to launch, alter, or eliminate those services.

Instant Resources for a Spontaneous World Read More »

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Wi-Fi Value-Added Services Improve the Retail Bottom-line

Retailing has always been a tough business.  But, the move to online shopping, the challenging economy and changes in shopper’s behavior has placed even more pressure on traditional retail margins.  Retailers are constantly looking for ways to get more people in to their store and to spend more.  Traditional retailers have long envied the massive amounts of valuable data that online retailers have available to help them better understand customer behavior and implement winning marketing tactics.  Online retailers know such valuable information as: how frequently customers return, how long they spend on the site, what they looked at but didn’t buy and where they went before and after coming to the site.  With this information, online retailers are able to rapidly adjust prices, promote certain items, and re-configure the layout of the site in almost real-time in order to increase the probability and value of a sale.  None of these data and insights has been available to bricks-and-mortar retailers -- until now.  The increasing availability of Wi-Fi in retail locations is changing all of that.

Shopping malls and retailers are increasingly offering Wi-Fi to their customers as a service to connect their mobile devices to the Internet.  Hidden in this Read More »

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