Until recently, the global media industry had been relatively stable, with a robust value chain and well-defined business models.
Today, multiple factors are tearing at the fabric of those finely tuned business models: new players such as Netflix, Hulu, Amazon, and Apple offer consumers new ways of accessing professional video content; technology standards are in flux; and regulatory and macroeconomic factors undermine consumer and investor confidence.
Last week, more than 90,000 media and entertainment officials from 150 countries descended on Las Vegas for NAB Show, the annual National Association of Broadcasters conference. I attended to share some of predictions for the industry that we have developed in the Cisco Internet Business Solutions Group (IBSG). In particular, I spoke at a breakfast briefing for CxO-level executives about the impactful yet uncertain effects of four key drivers—consumer behavior, regulatory changes, technology, and macroeconomics—in an effort to better define their media-industry disruptions: Read More »
The NAB award, now in its 5th year, goes to “advanced research and development projects in communications technologies that have not yet been commercialized,” which is a perfect way to characterize “Future of Video” – our concept of a future television environment in which the walls of our homes become the TV display itself.
The nomination reads:
“Project Fresco demonstrates a future of television that breaks out of the ‘box in the corner of the room’, showing how television will harness new display technology and an immersive layout engine to become unobtrusive, frameless, ultra high definition and ambient. Fresco demonstrates that television’s future is both collective and personal, and shows a new relationship between large screen and companion devices.”
So what does the “Future of Video” look like? Picture your living room wall, festooned with video, audio, and interactivity that can be resized on the fly. Meaning that when the World Cup finals are on, the video occupies the entire wall; when getting started with a cup of tea in the morning, it can be resized to show multiple channels – news on one portion of the wall, weather on another. When not in use, the wall surface recedes into a wallpaper-like covering. It’s just super-cool. If you’ve not seen it, here is a video demo of it.
Our own Simon Parnall, director, new initiatives, Cisco Service Provider Video Technology Group, who was instrumental in designing and building the original “Fresco” demo, accepted the prestigious award. Thanks to you, Simon and the entire Fresco team, and to the NAB for selecting us!
By Uwe Lambrette and Evgenia Ryabchikova, IBSG Service Provider
Cloud is no longer a nascent market. The explosive growth of public-cloud providers —coupled with the relevance of the network in the delivery of cloud and IT services — has led many service providers (SPs) to treat this game-changing transition as a natural extension of their core business. While some SP cloud efforts have fallen short in customer demand and adoption, Cisco’s Internet Business Solutions Group (IBSG) believes there are significant opportunities for SPs in the cloud. To succeed, SPs need to tackle the cloud market in conjunction with a professional-services offer because many enterprises and small and medium-sized businesses (SMBs) do not have all the skills to design, build, migrate, and operate their own cloud solutions.
Based on 15 market interviews in Europe and emerging markets, as well as deep-dive project engagements, Cisco IBSG has explored why professional services are needed, what they should look like, and how they can be implemented. This FastFacts focuses on the SP opportunity to target cloud professional services to SMBs.
SMBs Have Specific Needs for Cloud-Oriented Professional Services Read More »
By Steve Simlo, IPv6 Product Manager, Cisco Network Operating Systems Technology Group
The World IPv6 MPLS / Ethernet / SDN World Congress events wrapped up recently with over 500 industry specialists in attendance, including myself. For 3 days the buzz was on how IPv6 has advanced since last year’s World IPv6 Launch to become reality.
Day One focused on Mobile, Day Two on Bring Your Own Device (BYOD), Home networking and emerging Cloud and Core applications of IPv6 and Day Three looked at Security and Measurements.
Here is my personal summary of a few of the items that I found most compelling:
1. Mobile IPv6 based deployments are happening now. Providers such as Verizon and T-Mobile are offering real services over LTE. In addition we are seeing some emerging niche services such as the “Advanced Emergency Response Service” in Slovenia being deployed to leverage some of the emerging advanced capabilities of IPv6 in terms of QoS, policing, marking and advanced unicast and multicast routing. Read More »
There are a number of ways to deal with IPv4 exhaust and IPv6 transition, including Carrier Grade NAT and stateful Dual Stack Lite. Cisco has added another method called Mapping of Address and Port (MAP) based on two IETF drafts currently in the process of standardization in draft-ietf-softwire-map (MAP-E) and draft-ietf-softwire-map-t (MAP-T). The real advantage with MAP is that it’s stateless and doesn’t require additional hardware as traffic grows. In fact, the MAP implementation on the Cisco ASR 1000 or ASR 9000 is just a software feature that can be enabled as needed. Read More »