David Meerman Scott speaks with Cisco’s Stacy Spognardi about “New Rules of Marketing” and specific actions that companies can take to connect with their customers. This is the first of multiple-part series of interviews with David where we’ll look into buyer personnas, marketing tools-to-use and ask the question of whether social media is simply a fad.
The Mayans had foresight that 2012 is going to be an epochal year. Now whether you agree the world is going to end or carry on is up to you. However what we do know is that the telecom skin encircling the planet, aka the Internet, will be suffering if we do not act now.
As the 4 billion IPv4 addresses run out sometime early next decade (current estimates: 2011-2012), the Internet will stop growing if we do not find ways to tackle the exhaust. The successor to IPv4 – IPv6 – allows 340 undecillion addresses or more than 50 billion billion billion per person on earth. Phew! However, the transition from IPv4 to IPv6 is not trivial and in a previous post I pointed out Large-Scale NAT (LSN) as one solution, which was also mentioned by Jeff Doyle of Network World. While LSN is a way to ‘preserve’ the life of IPv4 investments, new technologies are needed to ‘prepare’ for IPv4 and IPv6 co-existence. Both of these approaches will pan out over many years, and in the interim providers need to continue to ‘prosper’ from the boundless opportunities of the Internet.
IP video is a key component for serving communities, and IPTV, in particular, represents essential next-generation services which open up valuable revenue opportunities. Please stay tuned to learn more about revenue opportunities and the streamlined delivery of any-play services with an end-to-end solution that supports a wide range of IP video capabilities.
Mike Thompson, Director of U.S. Telco Operations, also gives an overview of Cisco’s consumer strategy and highlights the rigorous IPTV testing executed through the recent Megatest sponsored by Light Reading. Cisco recently participated in the world’s first independently conducted mega test by European Advanced Network Test Center (EANTC). The mega test challenged a vendor’s IP infrastructure-including data center, core, edge, aggregation and access-with simulated support.
Murali Nemani, Director of Service Provider Video Marketing, gives us a sneak peek of his presentation scheduled at the NewTeeVee Live 09 GigaOM Network event. Here he discusses the three particular marketing dynamics that are affecting the video landscape and Cisco’s view of how video will evolve in terms of consumer experiences and the implications on the video ecosystem.
Green Pavilion Showcases Sustainable Technologies for the Cable Industry
From the SCTE 2009 show floor, Mark Palazzo, GM of the Cable Access Business Unit, discusses the many ways Cisco is leading the drive to more sustainable products and technologies to power the future. Mark highlights Cisco efforts to reduce our carbon footprint through efficient packaging, reduced power consumption, higher headend densities, and more.