David Meerman Scott gives insight into understanding buyer personas. This is the fourth in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David looks into profiling buyers and how buyer personas help companies understand their customers.
Successfully navigating through the economic downturn requires the right strategies, the right investments, and the right partnerships. During a recent visit to Cisco’s San Jose Executive Briefing Center, Telecom Italia‘s senior leadership team shares how they are using this downturn to introduce new managed services and new business models to better serve the Small and Medium business segment and win market share.
Key to Telecom Italia’s success is their partnership with Cisco. Over the past several years, Cisco has helped Telecom Italia design and implement their “Impresa Semplice” managed service portfolio that provides SMBs with services including: managed LAN, managed VPN, managed firewall, and managed unified communications. In this video, Telecom Italia shares their perspective on the market, key success factors, and the power of partnerships to accelerate innovation.
We are constantly bombarded with headline ads like these, especially at this time of year, offering us the “lowest” price on just about anything, from cars, to electronics like an ultra-HD Flip video camera, clothing, and even dental work. Black Friday, traditionally known for huge sales, and named for the day that shoppers push retailers into profitability is a great example. In fact, this year in the US, many retailers opened their doors on Thanksgiving Day, at 12:00 midnight aiming to capture early bird shoppers the day beforehand (crazy Americans). With the unsettled state of our economy, many consumers have remained frugal over the past year, and thus the heightened pitch of “best price deals” surrounds us.
What is a great deal? It is really about going back to the basics to determine the total cost of ownership. In the world of Service Provider Infrastructure, a key fact to remember is that the initial price is not the “true” value and accounts for only thirty percent of the total cost.
How about getting the best value for your edge routers? The Cisco ASR 9000 Series the most powerful and scalable edge router in the industry and it may not be the lowest priced on day one. However, an amazing fact is that over the longer term, the ASR 9000 offers the lowest total cost of ownership. How can that be?
Increasingly, the topic of social media and digital marketing are surfacing in discussions with my marketing counterparts at our service provider customers around-the-world. In large part because of highly visible “virtual, viral, visual” launch effort we’ve done in the past with such products as ASR 9000 and continuing discussion efforts we have around such efforts as this SP360 blog and our mobility community, we’re being asked on our lessons learned and guidance we can give to others looking to adopt similar approaches. To be honest, while we’ve made some strong strides in social media and are more than willing to share our perspectives with our customers, we most certainly admit that we too have very much learn as well. And in the spirit of Cisco’s culture, we’re always striving for continual improvement.
So, to that end, let’s learn together.
To kick things off, on this forum we’re going to start a regular series for this blog that we’re calling, Conversations in Social Media for Services Providers. In it, we’ll bring to you the perspectives with some of the leading thinkers and experimenters in social media and digital marketing, and ask for your thoughts to continue the conversation.
Murali Nemani, Director of Video Solutions at Cisco Systems, speaks with Stacy Spognardi, Cisco, at the NewTeeVee event in San Francisco, CA about how fragmentation is impacting the video industry. He discusses how the convergence of Pay TV and online video is the wave of the future.
- Cisco Prediction 1: Choice reigns supreme…but fragmentation sets in.
- Cisco Prediction 2: Video monopolizes bandwidth while driving the action to the network edge.
- Cisco Prediction 3: Online video and Pay TV will converge one rich service offer.
- Cisco Prediction 4: The dawn of a new era to transform the video ecosystem: IP Video.
- Cisco Prediction 5: The network becomes the platform for service and business model innovation.