It seems that everyone we know wants to talk about the Mobile Internet opportunity and how smartphone Apps have reached mainstream adoption in the marketplace.
The accelerated market momentum is very apparent, as we participate in the Mobile World Congress (MWC) event in Barcelona this week. We’ve lined up about 250 meetings with our customers, and we’re eager to discuss how our enhanced value proposition can help service providers Supercharge the Mobile Internet.
Last week we shared our forward-looking insights from the Cisco VNI Global Mobile Data Traffic Forecast. That latest assessment was a perfect backdrop as we launched the ASR 5000 – providing a comprehensive end-to-end IP NGN architecture that offers mobile operators a platform specifically designed to accommodate the rapid growth of mobile Internet traffic and mobile multimedia applications.
I had an opportunity to sit down with IDC’s Godfrey Chua, Research Manager for Wireless and Mobile Infrastructure, about his thoughts regarding the recent introduction of the ASR 5000 and how he views the impact of the Starent acquisition on Cisco strategy going forward.
Just returning from the MPLS-Ethernet World Congress held last week in Paris, France, where I along with a few other Cisco colleagues had an opportunity to speak with customers and with peers in the industry and to present.
There were over 1000 registered participants of whom Service Providers were strongly represented internationally. The anticipated raging debate about MPLS in the Transport or MPLS-TP was simply not to be; in fact presenters started to apologize about mentioning MPLS-TP because it is no longer a debate. Customers have a choice of how they wish to use MPLS; and I see the interlock occurring not only in the industry but also across the various standards organizations and forums whether the ITU-T, the IETF, Metro Ethernet Forum and so on.
Whilst we have been witnessing the convergence of organizations and architectures (e.g. fixed-line and wireless-mobile), I am also observing a convergence between IT and networking when developing SP Cloud Architectures and services.
Sometimes being a visionary is easy. Dreaming about ‘what if’ can be a piece of cake when you’re not limited by pragmatism or practicality. It’s when you start trying to figure out the ‘how’ that it gets tricky. The devil, as they say, is in the details.
We all know mobile data traffic is growing, and that it is a challenge service providers worldwide are trying to figure out how to address. Just this week, we saw compelling and concrete evidence that tells us just how big the challenge really is. As we all head out the door to Mobile World Congress next week, we expect that this topic, and how to profitably address it, will be top-of-mind in just about every conversation we have.
Gartner forecasts worldwide downloads in mobile application stores to surpass 21.6 billion by 2013. Free downloads will account for 82 percent of all downloads in 2010, and will account for 87 percent of downloads in 2013. Just imagine that groundswell.
Michael Brito, VP of Edelman Digital, talks with Cisco’s Zoya Fallah about how companies use social media to create memorable brand experiences and the importance of active listening in the Web 2.0 space.