Another major announcement for Cisco at IBC was regarding Abertis Telecom and their deployment of our flagship edge router, the ASR 9000 Series. Abertis, a provider of transport to broadcasters and the broader telecom market in Spain, recognized not just the demands on their network that the wave of video will bring in the next few years – as you recall from our postings in June, the bandwidth wave will be a big one! – but they also realized the opportunity that wave, powered by new video services, brings to their business. To help enable them to meet the challenges and reap the opportunity, they chose Cisco and specifically the ASR 9000 Series router. We’re honored to have the opportunity to partner with them as they continue their leading role of bringing video to Spain.
They are not just for IT any more. They are playing a critical role for service providers worldwide, making the devices that we all love actually do the functionality that we love. With so much of the growth in networks being caused by video, why should a provider service those same requirements using a data center that was developed primarily for Information Technology use? They shouldn’t, of course, which is why Cisco is highlighting its media data center, as the name implies, is optimized for video and rich media. George Tupy, who heads the broadcaster marketing for Cisco, gives me a quick review and shares the benefits that this approach delivers – benefits which make media data centers a top of mind issue for providers.
Also, be sure to check out my hair on this one…what’s that growing out of my head…a feather?
It’s day 3 of IBC 2010 and I had a quick moment with Murali Nemani, Director of Service Provider Video Solutions Marketing, about his interactions with customers, what’s getting buzz on the show floor and the increased recognition of the role that the IP Next Generation Network and the Data Center are playing in delivering IP video.
3DTV is no doubt one of the top issues at IBC this year, being featured in booths of countless device makers and discussed by most off of the attendees in one way or another.
“it is the dawn of a new era of television,” “it is banished to the niche hobbyist and will never hit mainstream,” “it suspends disbelief even further and makes a good TV experience great,” “no one will be willing to pay for it,” “it’s possible only because of HD,” “it’s not going to take off because of HD,” and “what’s up with those glasses?” are all comments that I have heard in just the past few hours. All of them make sense to some degree, but do they miss the point?
As a longtime SP360 contributor and an obvious coffee drinker dealing with some massive jet lag, in the following video, I go into the debate further and give my opinion on the debate. (Next year, we’re seeing if we can get two competing animated characters yelling the pro and con debate from each shoulder, but until then, you’re just going to be stuck with me giving a dramatic reenactment…)
Content Delivery networks have been around for awhile now and are used in an outsourced overlay fashion by many providers around the world. But video, as we say, changes everything. Now this approach is being rethought – not in that it would be pursued, but are the content delivery capabilities being pursued far enough?
BT thinks not and is the first major provider to roll out an innovative new service called, Content Connect, in which Cisco is honored to play a role to help enable BT to bring this to market later this year. The benefits of this innovative deployment, one of many in a long string of network “firsts,” was described as “eliminating the Grumpiness Triangle” and that phrase alone, not to mention the ground-breaking service itself, was simply too much for Doug Webster, SP360’s roving blogger on the floor of IBC, to pass up commenting on.