It’s that time again when many of us gather our passport, pack the big bag, and head off to the annual IBC exhibition and conference, in Amsterdam (September 9-14.) This year, I’d love to take a count of how many attendees arrive with more than a laptop for getting broadband, and everything that can ride on it — because portability seems the over-riding trend of the summer of 2010.
Consider: Since the Consumer Electronics Show, in January (seems so long ago already), the global marketplace exploded with smart phones, tablets, and devices that come plumbed with a high-speed Internet connection. Video on the go is becoming as normal as voice services on the go were, two decades ago.
We’re one of many exhibiting at this year’s IBC, of course, but we’ve been hard at work on technologies that we hope will give you reason to stop by and see us in Hall 1. Stand D.71. At Cisco, our life’s mission is to help service providers to fulfill their customers’ desires for convenience and choice, in communications and entertainment. Part of that is gear, of course, and we have plenty of that (see below.)
Another big focus, and necessity, is the continued creation of an IP eco-system (to use an over-used term) of companies and techniques and technologies. The construction of an all-IP, or even mostly-IP world will require all of us, working together – even though in many cases we also compete with one another. Being a participant in the IP eco-system means being open, figuratively and literally, to a marketplace committed to connected devices, fueled by network intelligence, in a way that just works for consumers.
Here’s what’s on tap from your friends Cisco, at this year’s IBC:
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The notion of Smart Connected Communities or S&CC has as its foundation, IP addressable smart objects or what is often referred to as the Internet of Things; therein allowing sensing for traffic, health, home energy usage and so on.
IP addressable smart objects has spawned the momentum for IPv6 usage; the standardization for IP addressable smart objects can be found within the IETF, IEEE, ITU-T forged by the IPSO Alliance, in addition to new alliances such as NIST and Wavenis. My colleagues at Cisco have been paving the way for IP addressable objects not only in standardization but also in implementation.
With the IETF for example, there are 3 active Working Groups focused on IPv6 for Smart Objects:
- 6LoWPAN (Internet area)
- ROLL (Routing area)
- CoRE (Application area)
An update on the new routing protocol that ROLL has been working on, called RPL, can be found here http://datatracker.ietf.org/doc/draft-ietf-roll-rpl/
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ERROR MESSAGE: INTERNET CANNOT BE FOUND!
What would you do if you launched your Internet browser or your favorite Internet application or your email client, only to find they all have stopped working? Imagine all the virtual farms whose crops withered on the vine because you couldn’t harvest them on time.
It is a fact. The IPv4 Internet address well is running dry. The IPv4 exhaustion countdown timer shows that service providers worldwide have less than one year to prepare their networks for this inevitability. What are service providers going to do to maintain the health and viability of Internet?
One Internet Service Provider (ISP) in France is leading the way. Free (Iliad Group) already has a working solution. Free, the second largest ISP in France uses Cisco’s CGv6 solution to deliver IPv6 to their customers. Free residential broadband customers are now experiencing the IP Next Generation Network (IP NGN) in one of the largest live IPv6-enabled residential Internet service deployments worldwide. Free customers will benefit from Internet connectivity that can scale to meet the ever-growing number of devices and applications.
Cisco enables service providers to manage the transition to IPv6 with the Carrier-Grade IPv6 Solution (CGv6). One of the CGv6 components is IPv6 Rapid Deployment (6rd). The 6rd component is a mechanism to facilitate a quick implementation of IPv6 across existing IPv4 infrastructures of service provider networks. It is derived from Cisco 6to4 Relay Service by configuring IPv6-enabled routers to establish automatic 6to4 tunnels and ensures the manageability of the Internet mitigating IPv4 address exhaustion issues.
Free has taken an innovative approach to cost effectively deliver 6rd service by relying on existing Cisco infrastructure and utilizing the integrated 6rd gateway services functionality on the Cisco ASR 1000 Series.
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As touched upon in a recent Platform post, in the proposed panel topic we contributed for the upcoming South by Southwest interactive conference (or SXSWi for those in the know), we’ve jointly posed several related questions about the shifting dynamics within the traditional video entertainment sector: How will newer over-the-top solutions like Hulu and Netflix co-exist with other members of the ecosystem? Will the fragmentation we’re seeing unify?
In a recent IPTV News interview, Anthony Rose, CTO of Project Canvas, shared the following insightful point of view that offers one likely scenario for creating a platform that supports new patterns of video entertainment consumption (note the emphasis is mine…though it would be cool if you could actually speak with underlines).
“So I think that finally we’ll be seeing a massive change in VOD consumption, but on TV sets, not just on computers, and one of the key things for me is that the technology is almost slightly less interesting than some of the big picture drivers, the social factors: as today what you choose to watch is driven by what is on at the time, so it is the scheduler that is driving things, but if you switch on a next-gen TV, let’s say a Canvas box, and it is filled with favorites and recommendations as soon as you switch on your TV, you may find that the driver of usage starts switching in a rapid way.”
Consider it a SmartTV or TV Concierge of sorts. In fact, we’re already beginning to see the start of a transformative trend in the shift of consumer behavior – from watching scheduled linear TV, to increasing on-demand viewing. Here in the U.S. marketplace, the continued Netflix subscriber growth projections are perhaps a key indicator.
Also, we’re seeing an increased emphasis on attracting independent TV app developers and arming them with the open APIs and SDK tools they need to apply their creative talent. While high-profile efforts such as the recent Samsung “Free the TV Challenge” has gained lots of media attention, forward-looking pay-TV service providers are equally engaged in this evolving trend.
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Cisco and VMware provide innovative and integrated solutions specifically designed for virtualization. Our combined offerings include breakthrough products, certified applications, and new solutions, enabling businesses to unleash the full power of virtualization everywhere, from the data center and mission-critical applications to the desktop. Together we provide you with superior performance, responsiveness, agility, security, manageability, and cost savings.
Cisco is a Global Diamond sponsor of VMworld 2010. In addition to our super sessions, breakout sessions, and panel discussions, we will be speaking to the “Service Provider Network Advantage in the Cloud” in a theater presentation within Cisco’s Booth #801 on Wednesday, September 1, at 3:45. Also within the Cisco Booth, we will be showcasing a number of demonstrations leveraging Unified Service Delivery including our Infrastructure as a Service solution and Hosted Collaboration Solution for service providers.
For a comprehensive schedule of Cisco’s sessions at VMworld 2010, please visit our event site.
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