Cisco Blogs

Cisco Blog > SP360: Service Provider

Telenor Norway Deploys LTE with the Cisco ASR 5000

The rapid proliferation of smartphones and the growing popularity of advanced mobile applications is well documented and often discussed and debated.  Central to this is how mobile service providers are responding to this change in service types and addressing the rising expectations of mobile users.

Our daily interaction with the internet and its ability to inform and entertain has colored our expectations.  Now as we “go mobile” with the internet, we bring along our fixed line expectations.  We expect high throughput, high reliability, and high quality, no matter the application, no matter the access, no matter the location.  Considering we’re now talking about high-bandwidth applications like music streaming, video, and web conferencing, as opposed to voice calls and text messaging, this is no small challenge for a mobile operator.

In order to provide these types of services quickly and reliably across a widely dispersed geography, operators like Telenor Norway are evolving their networks to 4G IP infrastructures.  Cisco, as the recognized leader in IP, provides a comprehensive IP next-generation mobile network architecture that enables operators to build a high performance, highly intelligent 4G network with end-to-end security, reliability and tremendous flexibility.

Such a network enables today’s smartphones and advanced applications and allows operators to personalize the customer experience, deliver high-quality multimedia applications, explore new business models and develop innovative new mobile services.

At the heart of this network is the Cisco ASR 5000 mobile multimedia core.  The ASR 5000 is a purpose-built platform featuring a distributed architecture, high-performance, high capacity, and high availability, combined with subscriber and network intelligence. Read More »

Tags: , , , , , , ,

CTO Telecom Summit 2010: Trends and Takeaways

Chris Osika, U.S. Service Provider Lead for Cisco’s Internet Business Solutions Group, just returned from CTO Telecom Summit where he gave the keynote speech and I want to share with you some of his inside observations from the event.  In his keynote, Chris addressed “Platforms for Growth in the SP Industry,” in which he highlighted that now is the time for SPs to seize the opportunities arising from market transitions, launching a new phase of growth that will position and differentiate their organizations in the rising market to come.

Chris captures the mood of the conference from last year’s laser-like focus on cutting costs to this year’s renewed focus on reinvesting in platforms for profitable growth. In workshops and one-on-ones, attendees were talking about revitalizing and growing topline revenues. Chris explores trends from the show in the areas of virtualization and cloud, mobility, and consumer video. Attendees were focused on cloud services from the enterprise to SMB to the consumer, but the area that really stood out was the SMB segment. Another area of conversation was how can we fuse virtualization and mobility –  especially in collaboration solutions – and use that to drive new levels of productivity within businesses?  Discussion around video was also front and center. With networks being loaded and taxed with a lot of heavyweight, content-rich video traffic, attendees considered how SPs can monetize this.

Read More »

Tags: , , ,

Verizon is Bringing Cisco’s ūmi to FiOS

Last week, Cisco introduced Cisco ūmi™ TelePresence, a first-of-its-kind consumer product that brings family and friends together in HD video, whether they are around the corner or across the country.  Cisco ūmi connects to an existing HD television and a broadband internet connection to create a video communications experience that is so clear, natural and lifelike, that users will see and hear their loved ones, right down to the twinkle in their eyes and the tone of their voices, as if they were in the same room.

Cisco is working with Verizon to bring the ūmi experience to Verizon FiOS  customers early next year.  The two companies have been conducting successful trials of Cisco ūmi over Verizon’s 100 percent fiber-optic network, which delivers what a 2010 PCMAG.COM reader’s survey rated the fastest Internet speeds in the United States.

Read More »

Tags: , , , , , , ,

Femto Family Fun – the AT&T 3G MicroCell

Nothing says father-son bonding as much as spending part of your weekend afternoon installing a cell tower in your home.  And that’s what I did last weekend with my 8 year-old.  But instead of needing a crane, support crew, and OSHA certification, we managed to clear some Legos off of the table top and install it in our game room, courtesy of the AT&T 3G MicroCell solution.

It’s a cell tower in our house, easy enough for a marketing guy like me to install, and delivers a signal strength higher than we’ve ever seen in our hillside home.

Read More »

Tags: , , , , ,

Three Key Factors When Selecting an Ethernet Exchange

If you aren’t familiar with the concept of an Ethernet exchange, it’s a fairly simple one. An Ethernet exchange is a place that enables service providers or large enterprises to interconnect on a neutral basis using Ethernet – instead of SONET/SDH – to provide higher bandwidth at lower costs. The real issue for a service provider or enterprise is not if, rather it is how to choose the right exchange to join? Or, at least which one to join first?

All of the major players offering an exchange are members of the Metro Ethernet Forum and are adhering to the latest standards. All seek to offer resilient carrier class services and a mix of Gigabit and 10 Gigabit Ethernet service rates. At first glance they might seem similar, but there are actually three critical factors that differentiate the experiences and that should be considered when evaluating an Ethernet exchange operator. 

  1. Does the operator take a network-based approach to extend its reach?
  2. Can it provide a personalized service portal?
  3. Is it able to help with end-to-end interconnect oversight and management?

The reason why each of these is important is spelled out in the white paper, “Fast Forward to Ethernet Exchanges,” but let me provide a quick summary here.

The network-based approach is critical to making it easier to offer Ethernet services. Consider that the value of an exchange is largely based on the number of possible connections enabled by membership in that exchange. For example, a service provider linked to a one exchange with five members means that up to five connections could be made. However, if that same SP was connected to a networked Ethernet exchange in five different cities, each with five members, then that SP could connect to (and buy from / sell to) 25 other exchange members with just one Gig-E connection. Some exchanges take care of this inter-exchange network for you.

exchange locatorThe second point is around portals. The whole point of the exchange is to make it faster and easier to connect disparate customer locations. Being forced to manually look up which buildings are “lit” wastes time and slows down the sales process. User portals that can be personalized and provide details on which buildings are “on network,” which cell towers are connected, and what circuits are available are just as important as the actual physical hardware itself.

Read More »

Tags: , , , , ,