What does IP bring to TV? In short, pervasive connectivity. That’s really what IP is all about, whether it’s sending email, voice or video content. But whereas IP based networks lend themselves naturally to some non-real-time applications like email, it needs be to optimized for others, such as Voice. Video raises the bar even further, as it demands overall quality of experience (QoE) to make the experience a good one for the viewer and helps sustain revenue generation for the provider. And because video is part of an ever-increasing number of network experiences, Cisco is actively innovating to raise-the-bar itself as to what’s possible with this medium. So, let me share just a few examples of this innovation.
We all know that video signals can require very high bandwidths, typically up to 8 Mbits/sec for MPEG 2 encoded HDTV channels and approximately 3 Mbps for MPEG 4, and that certainly imposes significant demands on dimensioning video optimized IP networks. However, this need for speed is being increasingly addressed by advances in optical and high speed router technologies like the ASR 9000 and our recent announcement of a 16 x 10GE line card.
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Recently VMWare announced its intent to acquire the privately-held Java tools vendor SpringSource. Perhaps it’s one more indication that applications and workloads will increasingly rely on a virtualized (and eventually a cloud-based) infrastructure. For service providers, this represents yet another area of opportunity for them to create value for their customers. Should we anticipate that the industry-leader in server virtualization will more tightly integrate application deployment and management with the physical and virtual server infrastructure? According to Tony Baer, senior analyst at Ovum, “The deal marries hardware virtualization with a form of application virtualization, where logic is abstracted from the underlying plumbing. Combine the two, and you have a stack carrying the elasticity of dynamic, economical cloud deployment, regardless of whether it is deployed inside or outside the customer’s data center.”
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On August 25th Cisco hosted an Investor Relations Conference and issued several press releases related to the ASR 9000 platform. I was able to interview Praveen Akkiraju, Vice President and General Manager of Cisco’s Core Router Business Unit, to discuss some of what was shared and announced.Cisco just announced a 16x10GE line card for the ASR 9000 -- why is this important?
For our customers, this is very significant. The use of video and mobile Internet is growing at a staggering rate. By 2013, the sum of all forms of video such as TV, video-on-demand, Internet video, and peer-to-peer will exceed 90 percent of global consumer traffic, according to the Cisco Visual Networking Index. The introduction of this new Ethernet line card unlocks massive capacity from the 400Gbps/slot Cisco ASR 9000.As you can see in this video, this new card demonstrates that we can go well beyond the 100Gbps/slot barrier. This means our customers can meet traffic demands in a system that reduces their capital and operational expenses. With up to 128x10GE ports per system, we’re two to three times greater than what other vendors can provide. Plus, customers have the headroom to grow up to 320x10GE or 32x100GE per system for a total of 6.4 terabits per second of total capacity.However, growth for the future is not just about speed and port density. It’s about adding greater scale along with integrated service delivery. When coupled with an ability to intelligently triage traffic according to priority, the Cisco ASR 9000 further delivers on its vision as a platform engineered for the coming “zettabyte era.” With the new card we continue to incorporate high-performance QoS with up to 2M queues per system, integrated netflow, video performance monitoring, and synchronous Ethernet for mobile backhaul. Integrating these services into the platform provides service providers with the true performance they require for today and for future needs. Read More »
I will switch gears a little bit to highlight some panels that I will be chairing:Broadband Forum Europe 2009, Paris, France, September 8, entitled: Why Should Enterprise Companies Care about this “IP Transformation?”You can listen to my session preview podcast here: http://www.iec.org/events/2009/bbwf/podcast/C2_morrow_cisco.WAV Read More »
Our video reporter, Zoya Fallah, met with Dave Brown and Asha Kalyur, both Marketing Managers who are responsible for Cisco’s Service Provider Video Solutions, to discuss the deployment of Cisco’s DOCSIS 3.0 Solutions. Check out this video interview to hear their thoughts.
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