Gazing into crystal balls, technological or otherwise, can be hazardous to your health! But the temptation is irresistible, and we all succumb from time to time. After all, the experts can surely discern underlying technology trends and market forces, so the future should be reasonably predictable. The only caveat being that sometimes new technologies can emerge unexpectedly, to upset the best made plans of mice and men.
At least in one area, that of the future of TV, some predictions would appear to be reasonably safe. The demand for high-definition TV and video content is mushrooming, and it appears that consumers demand video content anytime, anywhere, and on any screen at their disposal, whether it will be TV, PC, or cell phone. Online and mobile video technologies have transformed the video experience, leaving service and content providers scrambling to meet consumer demand. Most experts now accept that video traffic will dominate growth of service provider networks over the next decade, and the widely used Cisco Visual Networking Index (VNI) provides an excellent measure of this trend.
However, will content distribution networks evolve to handle the anticipated massive increase in bandwidth-hungry video traffic? A recent article from Cisco in the IEEE Communications Magazine, “IPTV and video networks in the 2015 timeframe: the evolution to medianets” addresses some of the underlying video technologies that are rapidly evolving to meet these needs. The IP Next Generation Network (IP NGN) optimized to deliver video traffic will derive massive scalability from the use of the underlying optical fiber-based IP over DWDM (IPoDWDM) and IP/MPLS transport technologies, in which Cisco is a recognized world leader. To extend the large bandwidth capacities required to the access and aggregation network domains, Gigabit Ethernet (GigE) transport technologies will increasingly come into play for SP networks. For cable networks, increased penetration of new ultra high-speed DOCSIS 3.0 technologies will provide the huge capacities needed for next generation broadband cable services, including interactive video services.
The holiday season is always a time of excitement, anticipation, and good will. Clearly, mobile is at the heart of all three! I just spent $300 on new smartphones for my family and upgraded our plans to 1200+ minutes, 500+ text messages, and tens of mega bytes per month. That does not even include everything I do with my business phone! If this is any indication, the mobile data traffic will far exceed the projections from the Cisco Visual Networking Index in many markets!
As the new Cisco Mobile Internet Technology Group, under the leadership of Ashraf Dahod, former Starent CEO, Starent’s employees will continue their innovative work to develop and support industry-leading mobile broadband solutions.
This holiday season, Kazakhstan will be seeing green in many ways. Savings from using integrated IP and optical technologies in the core mean valuable dollars are conserved. Reducing equipment in the network means less power, cooling and rack space leading to lower carbon emissions.
A quarter of a century is a colossal milestone for any company. For Cisco, it marks an historic journey that began with simple curiosities that helped create the Internet and ultimately position Cisco as a global leader in the technology industry. The road has had challenges, certainly, but our commitment to changing the way people live, work and play remains steadfast. To commemorate this anniversary, we’ve created a fun and interactive time travel experience, Cisco myPlanNet 1.0, which allows you to follow the Internet over the past 25 years -- parallel to the Cisco journey.
Yesterday, I had a chance to take part in a seven city Global TelePresence session that Cisco and AT&T conducted in association with The Nature Conservancy. The intent was to enable a live dialogue between the leaders of the TNC who were in the whirlwind of activity at the COP15 conference from Copenhagen Denmark with influential environmentalists in the United States. The behind-the-scenes viewpoints shared were fascinating, as was the passion and deep understanding of the complexities of the key issues at hand by so many of the participants, including Jewel (who joined the conversation from my great home state of Texas). The poet/singer/songwriter spoke of her love and respect of the environment formed from necessity when she was growing up and how it continues to shape her view today. Like so many of the other environmentalists in the forum who had achieved great things and could very easily turn inward and become self-centered, it was quite inspirational to see them lend their voices and efforts in support of efforts that are greater than us all.