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Social Media Marketing for Service Providers – David M. Scott: Is Social Media a Fad? Part 5

David Meerman Scott addresses head-on the topic of social media and whether it’s a fad or here to stay. In this fifth video of a multiple-part series between David and Stacy Spognardi of Cisco, David asserts that social media is, in fact, not new and has been in practice for a long time.

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PAETEC: Evolving their Cisco IP NGN to Prepare for the Future of Business Services

PAETEC Announces Its Standardization on Cisco IP NGN NationwideAs we enter a new decade in 2010, forward-looking communication solutions providers will continue to invest in building and evolving their IP NGN infrastructure. They are preparing for the increased demand from their business customers, as the Enterprise 2.0 phenomenon moves into the next phase of market development.

Many of what were once considered early-adopter collaboration applications are now going mainstream. If you’re like me, then you’ve already embraced many of these next-generation online collaboration services and applied them in your daily routine -- after all, why just have a phone call when you can have a webex? Why fly for an hour meeting when you can TelePresence?

Earlier this week, PAETEC announced it will standardize on Cisco IP Next-Generation Network edge and core platforms, and I believe this is an example of how more and more providers are proactively moving beyond providing more traditional data, voice, and Internet business solutions for business customers. Instead, they are using their advanced network platform for delivering a wider array of value-add services, including some of the emerging ones that are entering the market.

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Swisscom Selects Cisco ASR 9000 to Prepare for the Zettabyte Era

SwisscomThe Nielsen Company reported that here in the U.S. market, time spent viewing online video is up 13 percent in December 2009. Some observers might be surprised by these results, but if you’ve been reading my prior commentary, then you will know that this is totally in-line with the unmistakable trend that’s been building for some time.

As I’ve shared our VNI perspective here before, the zettabyte era is approaching fast -- global IP traffic is increasing at a 40% combined annual growth rate resulting in a five-fold increase between 2008-2013. Clearly, video traffic will be a primary source of that groundswell.

Once again, this trend is truly pervasive and by no means just a North American phenomenon. It will result in an annual bandwidth demand on the world’s IP NGNs of more than of two-thirds of a Zettabyte (aka 667 trillion gigabytes!). Europe is a key part of that growth cycle, consuming nearly the same amount of traffic as North America, and leading European service providers are actively preparing for the inevitable.

In fact, we announced this week that Swisscom is deploying the Cisco ASR 9000 Series Aggregation Services Router as the edge platform to support the rollout of their high-bandwidth fiber-to-the-home (FTTH) services -- to every household in Switzerland. At the end of September 2009, Swisscom had approximately 1.8 million broadband subscribers, so such a goal is by no means an easy one.

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CES 2010: On 3DTV, Clouds, and Cable

One unmistakable glimmer underscored this year’s consumer-facing gadget-fest: The unquenchable thirst for high-speed, media optimized IP networks in support of rich media devices and applications -- what we here at Cisco call “medianets.”

The big news for us at CES 2010 was a re-establishment of our partnership with NBC for the Winter Olympics by providing them with medianet technologies. NBC will be testing our newly announced Media Data Center solution based on our UCS platform and Nexus product family optimized for a high throughput and lossless production environments to deliver 3x operational efficiencies of traditional systems. Furthermore, Flip cameras will be distributed to key NBC personnel and athletes to capture and share their experiences. It’s a big deal for us, and we’re extremely excited about expanding our relationship with NBC by applying IP based technologies across production, contribution, distribution and consumption networks to drive unparalleled end-user experiences.

You couldn’t walk 10 steps in the Las Vegas Convention Center (especially the Central Hall) without bumping into an example of living room 3DTV. This CES season will go down as the one that was preceded by Avatar, the wildly popular 3D release that introduced the global consumer mainstream to theatrical 3D. On the heels of that came CES 2010, which brimmed with 3DTV sets for the living room. A key ingredient for that transition, from theaters to homes: Bandwidth.

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Portugal Telecom Selects Cisco as Video/Telecoms Solutions Provider

Portugal Telecom’s work to offer its customers an economical triple-play service, without having to worry about technological choices, and with the convenience of a single bill, has catapulted the provider toward significant subscriber and services growth over the past 18 months. Specifically, it now reaches 20% of all pay TV subscribers in the country; 50% of all ADSL consumers take TV services from Portugal Telecom.

In this video, Cisco SVP European Markets, Chris Dedicoat, and Portugal Telecom CEO, Zeinal Bava, discuss the growth of telecom and video in Portugal, including the importance of “structural competition” and network architectures that transcend commoditization.

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