Next week is the National Association of Broadcasters convention in Las Vegas, I thought it timely to look into some of the ways in which technology is intersecting with the business of video broadcasting.
Going on location to capture a news event, as one example, used to be about getting a truck there in time, setting up a remote studio, and everything that goes along with that: Travel time, travel costs, and the setup logistics that almost always add latency to the process. Every minute spent getting on-air is a minute not spent airing a live event, as any broadcast news editor will attest.
But as the world of IP intersects more deeply with the world of video, it’s becoming much easier, faster and cost-effective to capture and transmit live news. Here’s a few examples, all based around the Cisco TelePresence EX Series:
- CNN’s coverage of the 2010 mid-term elections used EX90s to bring in on-air commentators James Carville (broadcasting from his home in New Orleans) and David Gergon (via his Harvard University office). In essence, the technology enabled CNN to quickly and easily take the studio to the talent, not the other way around. CNN got quick, on-air expertise; Carville and Gergon got to save time and travel expenses by working locally.
- MSNBC’s Rachel Maddow Show regularly uses the EX-90 to capture live 1:1 interviews, extending the studio virtually as if the guest was physically present.
- The National Basketball Association (NBA) put up a circular kiosk, outfitted with a TelePresence screen, during a fan appreciation event in Phoenix. Fans were able to talk live with their favorite players, in a “you are there” setting.
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Tags: broadcast video, EX90, ip video, nab, national association of broadcasters, Service Provider, TelePresence, videoscape
We’ve talked about Ethernet Exchanges in the past – Why Should you Join an Ethernet Exchange and also Three Key Factors When Selecting an Ethernet Exchange. This week Neutral Tandem’s Tinet subsidiary announced the launch of their global wholesale offering, “EtherCloud”. EtherCloud is a Layer 2 service capable of connecting diverse networks and delivering end-to-end Ethernet and VPLS connectivity on a global basis. The network footprint currently reaches 120 Points of Presence.
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Tags: ANA, asr 9000, carrier ethernet, EtherCloud, Ethernet exchange, ethernet services, interconnect, metro ethernet forum, Neutral Tandem, operations, Service Provider, Tinet
Broadcast industry professionals are going into this year’s NAB show amid a number of challenges to content lifecycles, monetization and copyrights. To think! The “digital transition” was less than two years ago, but already it’s a distant memory, eclipsed by the rise of national broadband networks – which, in turn, turned up the heat on over-the-top video and today’s TV Everywhere trends on tablets, smartphones and PCs. Who gets to define the “where” in TV Everywhere, anyway? Speaking of serving video to multiple screens – is it time to better integrate the digital life cycle of content?
Let’s discuss some of these questions with our Videos Solutions Marketing Managers in Cisco’s NAB TweetChat. Please feel free to send any questions or topics of interest to @CiscoSPVideo.
- Pre-NAB Session: Friday, April 8, 9-9:30 am PDT (12-12:30 pm EDT)
- Post-NAB Session: Friday, April 22, 9-9:30 am PDT (12-12:30 pm EDT)
On the day of the event, login to http://tweetchat.com/ and follow the #ciscospchat hashtag. To join the chat, visit http://tweetchat.com/room/ciscospchat
Alternatively, you can use your favorite Twitter client (such as TweetGrid, TweetDeck) or TwitterSearch to follow the chat hashtag #ciscospchat. During the event, you can follow the discussion, contribute questions, and submit your own comments by using the same hashtag.
The session will be hosted by @CiscoSPVideo managed by the Cisco Service Provider Marketing team.
- Sachin Sathaye, Service Provider Marketing Manager, Video Solutions, @sachinsathaye
- Marcia Bana Tonetto, Service Provider Marketing Manager, Video Solutions, @marciabana
- Ran Chen, Service Provider Marketing Manager, Video Solutions, @ran2877
Questions / Comments?
Please email us at firstname.lastname@example.org. Feel free to send us questions or topics you’d like to hear addressed!
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Tags: broadcast video, ciscospchat, ip video, nab, Service Provider, tweetchat
Widely deployed from the core to the edge, IP/MPLS has achieved huge success as a mature, standards-based technology now deployed by virtually every service provider worldwide. As a result, the industry has chosen to extend IP/MPLS and develop a transport profile called MPLS-TP (MPLS Transport Profile). MPLS-TP is the packet transport technology of choice being developed by the IETF to allow service providers to cost effectively migrate existing transport networks to packet based solutions.
Recently EANTC conducted an MPLS-TP Interoperability Event which focused on testing and demonstrating interoperability of key IP/MPLS and Carrier Ethernet features between multiple vendor platforms. This represented a critical technology demonstration for service providers as they begin their migration to packet transport networks.
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Tags: asr 9000, carrier packet transport, cpt, EANTC, ietf, interoperability, IP/MPLS, isocore, itu-t, MPLS OAM, MPLS-TP, p-ots, Service Provider, standards, Y.1731
Cisco’s foundation for delivering the service provider Cloud is our Unified Service Delivery (USD) solution, featuring tightly integrated, data center and IP NGN technologies to deliver a virtualized end-to-end infrastructure for cloud services. We thought it would be useful to share some new capabilities that Cisco has added recently to the solution:
MPLS in the Data Center: To streamline the end to end operation across the data center and IP NGN, Cisco announced, last week, that Nexus 7000 supports Multi Protocol Label Switching (MPLS) for Layer 3 virtual private networks (VPNs). This allows MPLS to be deployed at the data center core/aggregation layer rather than terminating at the data center edge. This capability enables Service Providers to greatly simplify L3 segmentation, especially for multi-tenant cloud offerings, depending on their scale and service needs.
Another key to the delivery of a data center built for Cloud requirements of scale, virtualization and multi-tenancy has been the use of a Unified Fabric. Unified Fabric provides the flexibility of high performance, highly available networks to support the needs of both LAN and SAN on a consolidated fabric. Cisco’s Unified Fabric announcements last week bring new capabilities which extend our already robust offerings to further build out a Service Provider Cloud foundation.
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Tags: cloud, data center, mpls, Nexus 7000, Service Provider, storage networks, Unified Fabric, unified service delivery, virtualization