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Cisco Simplicity Videos

A few weeks ago, at the 2011 Consumer Electronics Show, we introduced Videoscape – our vision and product portfolio for re-inventing television in a way that bridges broadcast, Pay TV, online, on-demand, social media, and communications.

What does that really mean? Check out this series of four shorts , created to add depth and context to the notion of television, re-invented. It’s all about what Videoscape can do for service providers, to dramatically improve how people consume television.

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Two Sides Are Better Than One

If there’s one thing that service providers are familiar with, it’s change. There’s been nothing but change – wave after wave of disruptive change – from the industry deregulation of the 1980s, the convergence of voice, data, and video of the past couple of decades, to the current era of digital media, which devours SP capacity without contributing equivalent revenue. But if you see change as opportunity, the projections of overwhelming future video growth is the potential “mother lode.”

The challenge is finding ways to monetize video traffic. This can be done by breaking out of traditional mindsets and adopting a two-sided business model – serving consumers as well as customers and business partners.

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CES 2011: Demo – Seeing Videoscape in action

For those who weren’t able to make it out to Vegas, we wanted to give a firsthand demonstration of what Cisco showed to our SP customers and key partners.  Cisco’s Doug Webster is joined by Neil Black who is the technical leader behind some of the innovations of Videoscape.

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CES 2011: Key takeaways – Win, win, win for video

Doug Webster, Senior Director of Marketing, WW Service Provider Marketing and Murali Nemani, Senior Director of Marketing for Service Provider Video Solutions wrap-up CES by sharing their thoughts on the reaction from attendees, customers and partners. There is even a hint as to what Cisco will be doing at Mobile World Congress.  Watch here:

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CES 2011: Customer Insight and the Videoscape Experience

A post in ZDNet declared that Cisco has its “top honors” at CES, stating that “Cisco’s vision for Connected TV represents what CES is all about – a revolutionary idea that gets both consumers and the industry excited.”  The team both on and off-site at CES is understandably honored by the distinction but it’s important to note that our service provider partners are just as deserving of the award as they have played an active role help us shape the vision and create what is known today as “Videoscape,.”

While I’ve been dealing mostly with press and analysts, Pankaj Patel, the senior vice president and general manager of the service provider group here at Cisco, has been spending the vast majority of his time with customers, so we tracked him down to get a summary of their reactions.  And, what you’ll find in this brief video is a real sense that Cisco Videoscape brings together for them the ability to deliver rich video experiences, to have expanded opportunities to create new revenue streams and to do it over an architecture that will bring it “all together.” Read More »

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