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Cisco Blog > SP360: Service Provider

ACG Hot Seat Session on the CRS-3

Ray Mota, co-founder of ACG Research, recently spoke with Suraj Shetty, VP of Worldwide Service Provider Marketing and noted contributor to SP360 (and since he is my boss, let me add, a gentleman of the finest character, strength and intellect). The interview was part of Ray’s Hot Seat series, likely named more for the nature of the questions than for any heating coils in the furniture, but to be honest, I can’t confirm that.

In the interview, they not only dive into details of the CRS-3 which we launched just a few months ago, but also discuss everything from its single-flow architectural approach, in-service upgrade capabilities, investment protection, scale and power to Data Center relevance and the market opportunity ahead.

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Cisco Selected by AT&T for Domain Network Equipment Supplier

Collaboration is a beautiful thing especially when two parties share the same goals and values. Our long-standing relationship with AT&T exemplifies this.

Today, Cisco was selected by AT&T as one of three domain suppliers for Internet Protocol (IP)/MultiProtocol Label Switching (MPLS)/Ethernet/Evolved Packet Core equipment for AT&T’s industry-leading IP network.

Cisco is proud to be selected by AT&T to continue to provide our innovative product family of solutions within the IP/ MPLS/Ethernet/Evolved Packet Core domain. This reinforces our long-standing, strong relationship with AT&T, a thought-leader within the communications arena.

AT&T’s Domain Supplier program, launched in September 2009, facilitates a more collaborative relationship with its equipment and software suppliers, ensuring that AT&T has the best technologies in place to serve its customers.

The confidence that AT&T has shown us is greatly welcomed. At Cisco, we like working with visionary companies, and AT&T is certainly one of them with a history and a future of aggressive deployments and innovative offerings that can change the market and raise the expectations of what’s possible for the networked experience for all of us.

Our collaboration with AT&T extends well beyond their Domain Supplier program. For example, earlier this year:

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Cisco Announces Winners of $10,000 Cisco TV Contest

Yesterday Cisco announced the winners of its “What if Your TV Could…” contest live via a special live Talk2Cisco broadcast via Ustream.tv. If you weren’t able to watch the live broadcast, we pulled out a few of the highlights:

  • 2:03-5:03 Murali Nemani talks about the future of video
  • 5:03-5:42 Winners of (3) USD$500 Amazon Gift Cards for most viewed announced
  • 6:15-8:48 Winner of $10,000 announced
  • 9:40-12:58 Interview with winners via phone

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Cisco SP360 SPice Social Media Event

We were so impressed by the Old Spice Social Media campaign, we decided to have some fun and work it Cisco-style.

So, send us topics via twitter to #CiscoSPice or comment on our blog http://bit.ly/az8bUG as we’ll be creating and posting videos throughout the day on our blog based on your inputs.

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IPoDWDM is Crossing the Chasm

Cisco IPoDWDM solutionThe survey results are in. They confirm that service providers are ready to go mainstream with IP over DWDM (IPoDWDM). More than half of the respondents plan to deploy IPoDWM within a year. Eventually over 85% of them will do so beyond 2012. Infonetics Research carried out a global survey recently on packet-optical convergence technologies for routers including IPoDWDM, OTN and others. It published the findings for its clients on July 16th under the ‘Carrier Routing Switching and Ethernet’ Continuous Research Service.

The motivation for developing IPoDWDM for us was simple. By integrating colored optics as interfaces within routers, providers could reduce the need for external optical-electrical-optical (OEO) transponder racks, cross connects and SONET/SDH switching layers. This dramatic network simplification resulted in lesser number of devices in the network, thus lowering maintenance, power, cooling and rack-space operational expenses. Additionally, routers now had direct visibility into layer 1 optical transport network (DWDM) leading to innovative resiliency features like Proactive Protection.

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