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Social Media Marketing for Service Providers: Sean O’Driscoll – Successful Influencer Programs

Watch as Sean O’Driscoll, Co-Founder & CEO of Ant’s Eye View, discusses how businesses can create successful influencer programs, such as the MVP program, to build more personal relationships with their customers. He focuses on the benefits to building an influencer program, the first few things you need to know upon building an influencer program, integrating influencer programs into your current businesses program, and how to measure success. Ant’s Eye View is a consulting company that guides organizations to understand the voice of customers through collaboration, social media, and community/influencer strategy development.

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Cisco ASR 9000 Passes the Test at NTT America

Cisco ASR 9000 SeriesThe Cisco ASR 9000 series is showing great momentum – and that’s no laughing matter to our esteemed competitors in the industry (we agree wholeheartedly with Craig Matsumoto of Lightreading.com – it would make for a very bland April Fool’s joke.)

But when it comes to the world’s most powerful edge router, we are very serious.

Today, we announced with NTT America their deployment of  the ASR 9000. They intend to boost the capacity of their aggregation network, in part because of the increasing demand for high-definition video transit and the impending shortage of IPv4 addresses. They’re actually part of a global service provider with many large customers in the financial, entertainment, media, and telecommunications industries. Parent company NTT Japan is a trendsetter and sees the need to prepare for the next generation Internet.  NTT Japan, in fact, has the largest capacity of any global Tier 1 network across the Pacific ocean at over 300 gigabits per second (Gbps). Certainly, they are making sure they have a lot of room for texts, Tweets, and TelePresence (or video, mobile, and cloud as we like to say). At Cisco, we too see the rapid bandwidth growth that will only grow. The Cisco Visual Networking Index expects Global IP traffic is expected to increase fivefold from 2008 to 2013. IP traffic in Asia Pacific will lead this growth worldwide, forecasted to reach 21 exabytes per month in 2013, accounting for more than one-third of the global traffic.

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IPTV World Forum 2010: The Business of IPTV and IP Video

George Stromeyer, VP of Cable, Digital Media, & IPTV Business for Cisco Service Provider Europe, sits down with Zoya Fallah, to discuss the state of IPTV in Europe. George highlights priorities for Cisco European Service Provider customers and key milestones they are looking to achieve with multi-platform video distribution. He also addresses the challenges that these SP’s face and discusses some recent success stories that Cisco has helped facilitate.

On the second day of IPTV World Forum, I participated in the opening Plenary Keynote, IPTV – Telcos Transition to Mediacos,  and presented “Shift Happens”, which you can view below. What’s top of mind in 2010? The universal answer is “monetization” – the re-shaping of the video ecosystem as a catalyst for online video. How do we get there? The presentation outlines 5 key architectural tenants for IP Video value creation…

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IPTV World Forum 2010: The Content Delivery Network Landscape

The worldwide shift toward IP technologies begins, in many respects, with the Content Delivery Network. CDNs are the major link in the distribution chain for moving video and communications services to consumers and businesses.

In this video interview, Simon Orme, Director of Content Services at BT Wholesale, sits down with me to discuss the CDN landscape. Topics include the difference between public and private CDNs; overall market dynamics that will lead to service provider successes; and Orme’s view of the one thing that could change the video delivery industry.

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A Conversation with TELUS CTO Ibrahim Gedeon

The road to all-IP networks continues to gather steam. Today’s focus: Western Canada, where TELUS is rolling out a multi-screen service offering rooted entirely on broadband IP principles, partners, and gear. In this two-part series, Mark Kummer, Cisco’s VP of Service Providers/Canada interviews TELUS CTO Ibrahim Gedeon about the shift of video from stream-based to file-based delivery, subscriber convergence, and what makes for a great technology partner.

Part One: Transforming the Consumer Experience & Value Chain

TELUS is no stranger to IP networks, particularly within its Canadian properties – where broadband IP over Cisco infrastructure has been a mainstay since 2000. The big thing now, says TELUS Chief Technology Officer Ibrahim Gedeon, is to simplify the consumer experience for viewing content on multiple screens – TV, mobile, or PC.

To do that, TELUS is relying on its IP networking partners, including Cisco, to build a best of breed “ecosystem” for its Western Canadian service delivery properties.

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