It hardly seems like it’s been three years since the last ITU Telecom World event, but I’m not sure any other three year period has had the impact on the global economic landscape that we’ve all experienced recently. At Cisco, we’ve adopted a mantra of only focusing on the things we can control in this challenging environment and here’s what we see as some prime areas for attention at the show and in the coming months -- bridging the digital divide, climate change, and disaster relief.
There is obviously a digital divide and we’re developing ways to help meet the ITU and UN mandate for the Millennium Development Goals and the eight 2015 objectives. We’re also doing more than just thinking green. Products like Cisco TelePresence, which will be on display at ITU 2009, have already helped Cisco and our customers greatly reduce travel expenses and the associated environmental impact of employees flying or driving to attend meetings. The impact of Hurricane Katrina, the devastation from the tsunami in the Pacific, and the powerful earthquake that struck China have elevated the importance of corporate response to these types of disasters to support government and relief agency recovery efforts.
I live in Texas. It’s getting to be Fall (translation: only 85o F today). And, well, as much as I’m a Formula One (Go Ferrari!) and soccer (or what most of the world calls ‘real football’) guy -- here in the Lone Star State, Fall signifies the end of summer holiday, the start of school, and roaringly means that U.S. Football begins (Hook ‘em!).
As with any sport played at a high level, there is a master plan of plays (the ‘Xs’ and the ‘Os’) that every team follows. Hours upon hours of preparation and engineering, if you will, create the blitzes, improvisations, and goal line stands that can transform a “game” into an “experience” for hundreds of thousands of people.
Much like a well designed game plan and honed physique, the Cisco ASR 9000 series router is beautifully engineered for the impending zettabyte era. There’s so much to this router that is extremely innovative, but because that innovation is often lost in very technical language and a sea of acronyms, it can be tough for many (my non-engineering self included) to fully appreciate it. That’s why I’m eager to introduce to you the “Beautifully Engineered” video series -- short videos giving you analogies and word pictures articulating the unique building blocks and differentiators of the world’s most powerful edge router.
Starting November 2009, consumers will be able to access high-definition (HD) video, to be followed by a variety of interactive services such as real-time video on demand (VoD), digital video recording (DVR), gaming, and information retrieval for live news and weather updates.
Dragan Solak, Serbia Broadband and Telemach Board Chairman, shares why they chose Cisco to evolve its video network to a medianet.
Hybrid Solutions Generate Buzz Ken Morse, CTO of Cisco Service Provider Video Technology Group, reports from IBC 2009 that glass-to-glass hybrid video solutions (IP with terrestrial, cable or satellite) are generating significant interest at the show. Cisco glass-to-glass solutions include content acquisition to consumer delivery via set-top boxes.
Jeff Doyle recently wrote a post about Carrier Grade NAT that I thought was right on the mark. IPv4 addresses are running out and could be expired as early as 2011. The main issue is that end points keep increasing and these endpoints need IPv4 addresses whether they are new broadband subscribers, electric meters, mobile phones, etc. As Jeff states in his article, dual-stack is one way to migrate to IPv6. However it provides a migration solution assuming you have enough IPv4 addresses to last while you migrate everything to IPv6. Unfortunately, we do not.
Instead, we have to rely on in-home solutions to the problems. Today’s broadband subscribers get a public IPv4 address and then typically have a wireless router in their home that does NAT44 (public IPv4 to private IPv4) which allocates private IP addresses inside the home. For example, at my house, my wireless router enables me to have discrete IP addresses for my windows laptop, home MAC, LG Netflix enabled Blue Ray Player, Sling Box, HP printer, etc. So it provides multiple private addresses while as a household I only consume one public address.