AT&T is taking a hands-on approach to marketing its innovative U-verse Triple Play offering by quite literally taking to the streets…especially those that lead to Wrigley Field. AT&T, in conjunction with the Cubs, and I’m pleased to say, Cisco, is introducing the U-verse Challenge, a social marketing program that combines traditional and social approaches to gain the interest of customers in new and different ways.
Here’s how it works: U-verse teams on the streets outside the stadium and at kiosks inside the stadium will demo U-verse for co-branded prizes and will use Cubs branded Flips to capture the “Biggest Fans” and upload to a site to be voted on for prizes. Fans can also upload their own videos, win some Flip cameras of their own, and even get invited to an exclusive rooftop party. Co-branded banner ads, Major League Baseball (aka MLB) website placements, in-store retail posters, and an email blast by MLB to the Cubs’ fan base make the campaign even richer, blending a variety of marketing facets together to maximize customer impressions whether on the street, in the stadium or their own retail stores.
The goal? Create interest in their unique offer, demonstrate the user experience to potential customers, and in the end, to increase their service activations with customers in this key market (and noted sports town). Multiple prize opportunities are available at all locations, making this a win-win for all parties involved.
Ray Mota, co-founder of ACG Research, recently spoke with Suraj Shetty, VP of Worldwide Service Provider Marketing and noted contributor to SP360 (and since he is my boss, let me add, a gentleman of the finest character, strength and intellect). The interview was part of Ray’s Hot Seat series, likely named more for the nature of the questions than for any heating coils in the furniture, but to be honest, I can’t confirm that.
In the interview, they not only dive into details of the CRS-3 which we launched just a few months ago, but also discuss everything from its single-flow architectural approach, in-service upgrade capabilities, investment protection, scale and power to Data Center relevance and the market opportunity ahead.
Collaboration is a beautiful thing especially when two parties share the same goals and values. Our long-standing relationship with AT&T exemplifies this.
Today, Cisco was selected by AT&T as one of three domain suppliers for Internet Protocol (IP)/MultiProtocol Label Switching (MPLS)/Ethernet/Evolved Packet Core equipment for AT&T’s industry-leading IP network.
Cisco is proud to be selected by AT&T to continue to provide our innovative product family of solutions within the IP/ MPLS/Ethernet/Evolved Packet Core domain. This reinforces our long-standing, strong relationship with AT&T, a thought-leader within the communications arena.
AT&T’s Domain Supplier program, launched in September 2009, facilitates a more collaborative relationship with its equipment and software suppliers, ensuring that AT&T has the best technologies in place to serve its customers.
The confidence that AT&T has shown us is greatly welcomed. At Cisco, we like working with visionary companies, and AT&T is certainly one of them with a history and a future of aggressive deployments and innovative offerings that can change the market and raise the expectations of what’s possible for the networked experience for all of us.
Our collaboration with AT&T extends well beyond their Domain Supplier program. For example, earlier this year:
Yesterday Cisco announced the winners of its “What if Your TV Could…” contest live via a special live Talk2Cisco broadcast via Ustream.tv. If you weren’t able to watch the live broadcast, we pulled out a few of the highlights:
2:03-5:03 Murali Nemani talks about the future of video
5:03-5:42 Winners of (3) USD$500 Amazon Gift Cards for most viewed announced