At VMworld 2010, we were excited to receive the “Best of VMworld 2010″ award in the Hardware for Virtualization category with our Overlay Transport Virtualization (OTV) technology. Running on the Cisco Nexus 7000 series, OTV allows Service Providers to bridge LANs between separate data centers in an intelligent, secure, and dynamic fashion. In essence, it brings layer 2 capabilities to layer 3 over a unified IP network and was designed for large networks. This enables SPs to use their scale to provide better services (i.e. resource utilization and optimization), decrease costs (i.e. workload balancing), and ensure service delivery (i.e. business continuity and flexible upgrading options).
We were also glad to meet and interact with customers at the Cisco booth. Our theater sessions were full, our demos were in high demand, and we had some great conversations. A recording of the full presentation of the opportunity for SPs in the Cloud is now available:
The Doobie Brothers are the sound of my childhood as my Dad would seemingly wear out record player needles, playing albums over and over again. Now, the classic American rock legends, the Doobie Brothers, are back – with a new recording entitled “World Gone Crazy,” releasing on September 28. All of us at Cisco are really excited to partner with AT&T and Marriott to host the band’s live performance – broadcast via Cisco TelePresence and Ustream – on Monday, September 27th at 3:30pm PST from the CiscoTV studios in San Jose, California. In fact, I didn’t realize how many Doobie Brothers fans there were until we opened up a few seats in the studio audience to Cisco employees and were simply bombarded by, no kidding, thousands of requests. (Of note, my administrative partner is one of them…I need to get her in or else she’ll book my next flight to Boston with a connection in Bangladesh.)
The good thing is that you don’t have to be in our San Jose studio for the event. We invite you to join the live concert on Ustream – from anywhere in the world – to hear their classic and new songs. And many others, through various promotions, will be able to attend the concert via the AT&T TelePresence service and Marriott TelePresence locations. Together, working with our partners, we can help to transform how we all experience music and video, in a truly interactive online format.
Harnessing the Power to Bring People Together
You know, back in January, when Marriott announced their Go There Virtual Meetings facilities, I have to admit that I don’t recall discussing with them the possibility of launching an album over it or helping a band effectively create a “world tour” event in a single evening…
Service Providers have a growing opportunity in the delivery of cloud services, which Cisco IBSG forecasts as a $48.8 Billion worldwide in 2013. Service Providers who best differentiate their offerings to the emerging needs of their customers will take market share and out-compete other providers with a “one size fits all” approach to cloud services.
Cisco’s strategy for service providers is to use a common platform for all services; we call this Unified Service Delivery (USD). USD combines the capabilities of the Service Provider Data Center with the IP Next Generation Network to deliver secure virtual services. Unified Service Delivery combines virtual machines on our Unified Computing System (UCS) and Nexus networking in the data center with core routing with the CRS-3. Cisco offers Service Providers a number of services delivered over USD which include Hosted Communications & Collaboration; Infrastructure as a service.
Cisco’s Data Center Business Advantage architectural framework for enterprises, announced earlier this week, introduces new solutions, services, and infrastructure to enable rapidly deployable, scalable and reusable infrastructure. These capabilities will also be available for use by Service Providers in delivering differentiated cloud services as part of Cisco’s Unified Service Delivery Solution.
Services which were once delivered by a dedicated physical infrastructure are increasingly deployed on demand from virtual infrastructure. Unified Service Delivery allows these virtualized services to be delivered by a common platform supporting end-to-end virtualized infrastructure, and for virtual appliances to be delivered on demand by our Unified Computing System. Building on the success and capabilities of our Nexus 1000v virtual switch, new virtual devices and services are now available as virtual appliances including:
Always a pleasure to visit Amsterdam, even though every year it seems the cab fares from the hotel to the RAI center get more random (€11 on the first day, €15 on the second, €20 on the third…I had to cry uncle at 25!)
This year’s event served as a predictably solid playground and portend of “What’s Big” for the foreseeable future. Here’s my quick view of the Top 5 IBC 2010 trends:
Connectible Everything: TV isn’t just for TV anymore, that’s for sure. Little screens, medium screens, big screens – all with IP plumbing, all shouldering in for a shot at becoming a viable new way to experience television. From smart phones to iPads and tablets, to laptops, PCs and “old fashioned HDTV’s,” the way ahead is strewn with connected devices, all wanting to be video-proficient.
Remote Control Variations:Sure, we’ve been seeing gesture-based navigation for a while now, but mostly as an oddity; a cool-but-expensive-looking side show. Seems more real now. Ditto for free-space remotes. Watch for this to pop even bigger in early November, when Microsoft releases its Xbox Kinect – think Wii without the handhelds.
Point That Thing Anywhere:Speaking of remotes, it also seems like we’re on a brink, of sorts, in how the TV remote “talks” to the TV. Forever and ever, we’ve used infrared. Now, more and more RF, and even Blu-Tooth. It means this: We’ll no longer have to point directly at the set-top or TV. Aim the thing backwards over your head, still get a channel change. Not quite Jimi Hendrix playing the guitar behind his back, but close.
Goodbye, Grid-Guide: More screens wanting to be video-proficient necessitates a navigation environment that’s suitable for different screen sizes. If you’re a service provider wanting to extend subscription video to those connected devices, you’ll need a way to keep your look-and-feel, on screens measuring 2.5 inches, up to the 50-inch flat-screen.
Soft Landing, Please: Connectible everything is great, but not if it means ripping out and replacing the triple-digit millions of legacy digital devices, already installed in homes around the world. Migrating to IP video – not flash-cutting – is a big deal for anyone sitting on the giant capital investment that is legacy set-tops and modems.
During IBC 2010, 3DTV dominated much of the conversation with most of the chatter centered around topics like market uptake, screen size and the technology improvements needed to improve image quality.
When you think of how far technology has come during the last 20 years, or even the last ten, it is extraordinary to think of the leaps-and-bounds we have seen when it comes to video delivery and quality. Many could not have forecasted the boom of the iPhone, flat screen HDTV’s and how magical movies like Avatar and other pixilated movies would become – real life and video life are getting ever closer it seems. It is becoming increasingly evident that video and improved digital imagery is here to stay – there is no turning back.
That got me thinking about what do consumers REALLY want? Is it the quality of video or the actual content itself? Certainly, there has to be a minimal threshold for quality, right? And, can we expect both?
Now I have to admit that I still have at least 2 “old school” TV sets, and the quality is far less superior than what is provided by my plasma. But truth be told, if I am desperate to watch my home team’s football game on Saturday (Hook ’em), and it conflicts with my son’s soccer game, I can prioritize and have many options that fit my lifestyle and viewing needs. While big screen is great, I must admit I would watch that game on my 2 inch iPhone screen or any screen for that matter no matter the size, black and white or color screen – it would make little difference. I could also DVR it and watch it when I get back home. If I lived in the UK, I could enjoy 7 day playback with BBC’s iplayer. Or, if I am a subscriber to any one of the Tier 1 operators’ TV service in the US, I can login with my laptop and view it online.