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The Intelligent Mobile IP Network: The Engine for Profitability

Contributed by Ash Dahod, Cisco SVP/GM of the Mobile Internet Technology Group

Mobile communications are expanding rapidly, and this is changing the way we all work, live and entertain. We are now truly able to stay connected virtually anywhere, anytime. The market and its associated technological advancements are moving very quickly and this was even more apparent as I met with customers, partners and colleagues at 4G World in Chicago.

We are all aware of the Mobile Internet tidal wave that is upon us and a lot of the talk at the show was how we can prepare for this next wave of technical advancements.  Additionally, what was on most of our minds was how we can do this profitably.

I had the opportunity to speak at the conference and shared some thoughts on how the right network with the right combination of performance and intelligence will drive mobile operator profitability.

In the simplest form, we have to change the way we are looking at the market from a technical and business point of view.

We need to look at profitability and the ways we will address revenue and expense. Intelligence will be central to our new business models, new revenue streams and the efficiency of the network. From this perspective, we see that we need to increase the investment in network intelligence.

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SCTE 2010: How Cable Can Lead in the IP Transition

In this brief video discussion, Kip Compton, Director and General Manager of the Video Content Platforms Business Unit for Cisco, hits upon a topic that’s top of mind for lots of people at this week’s SCTE Cable-Tec Expo in New Orleans: What it will take for the cable television industry to extend its lead in IP to its core business – video.

If IP video is about delivering a great user experience across a lot of devices, cable’s getting there. If it’s about extending the reach of today’s premium bundles, integrating content from the Internet onto the TV – without having to pay multiple providers or getting locked in to multiple set-tops – then cable isn’t just “getting there” – it’s in a truly great competitive position.

Why? People want video mobility and a great user experience, with better search and usability. They don’t necessarily want it, though, from six or 10 different sources.

Cable television is a unique mix of broadband network reach and content aggregation. As the industry turns up the heat on its transition to delivering more video services over DOCSIS, it is supremely positioned to succeed. Read More »

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SCTE 2010: The Challenges of Cable’s IP Video Transition

In this brief video discussion, Rob Polack, Senior Director of Cisco Video Center of Excellence, examines the challenges for cable operators as they shift more video traffic onto their IP plant.

In short, operators will face three distinct challenges in the transition. One is skill sets. As attendees of this week’s SCTE Cable-Tec Expo know well, this industry is at a pivot point. The volume of change – analog to digital, MPEG to IP, multicast to unicast – will create a serious appetite for IP-related training. Read More »

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Intelligence for Monetization and Optimization: In-Line Services on the Cisco ASR 5000

As is often discussed, mobile data and demand for high-bandwidth mobile applications is exploding.  Additionally, the business and technical landscape is changing dramatically – expanding competition, shift in revenue streams, next gen broadband technology deployments, move to all-IP architecture.   These forces require mobile operators to build networks in new, “smarter” ways in order to address profitability.

This topic was addressed by Ash Dahod, Cisco SVP/GM of the Mobile Internet Technology Group, at 4G World – check out this video.

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SCTE 2010: How Much Bandwidth Does IP Video Need?

People often ask how many 6 MHz channels it takes to do an IP video offering over cable. The answer, of course, is “it depends,” but let’s be more specific: MSOs can create an IP video offering with as few as four 6 MHz channels. With eight, they can create a partial replacement of the traditional linear and on-demand video product line. Sixteen 6 MHz channels afford a full replacement of what’s on the MPEG plant today.

If that sounds like a lot, think about it another way. Today’s 860 MHz cable plant contains about 125 channels, including analog and digital. Between two and four channels are currently used to handle both broadband and voice over IP (VoIP) traffic. Viewed through that prism, 16 channels perhaps don’t seem like so much!

How much bandwidth is really needed to deliver VoIP depends on the nature of the service offering. Offering a full simulcast of the linear lineup costs more in bandwidth – some networks are already carried in dedicated analog, standard definition, and high definition bandwidth. By contrast, offering VoD content in IP is a variation on switched digital video, itself a bandwidth saving mechanism.


John Chapman, Cisco Fellow and CTO of Cisco’s Access, Transport and Technology group,
talks candidly in this short video about what it takes, in bandwidth and QoS, to launch a video over IP service.

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