If there’s one thing that service providers are familiar with, it’s change. There’s been nothing but change – wave after wave of disruptive change – from the industry deregulation of the 1980s, the convergence of voice, data, and video of the past couple of decades, to the current era of digital media, which devours SP capacity without contributing equivalent revenue. But if you see change as opportunity, the projections of overwhelming future video growth is the potential “mother lode.”
The challenge is finding ways to monetize video traffic. This can be done by breaking out of traditional mindsets and adopting a two-sided business model – serving consumers as well as customers and business partners.
Read More »
Tags: business model, digital advertising, IBSG, Internet Business Solutions Group, mobile, Service Provider, social networking, television, tv, video
For those who weren’t able to make it out to Vegas, we wanted to give a firsthand demonstration of what Cisco showed to our SP customers and key partners. Cisco’s Doug Webster is joined by Neil Black who is the technical leader behind some of the innovations of Videoscape.
Tags: ces 2011, consumer electronics show, Service Provider, videoscape
Doug Webster, Senior Director of Marketing, WW Service Provider Marketing and Murali Nemani, Senior Director of Marketing for Service Provider Video Solutions wrap-up CES by sharing their thoughts on the reaction from attendees, customers and partners. There is even a hint as to what Cisco will be doing at Mobile World Congress. Watch here:
Tags: ces 2011, consumer electronics show, mobile world congress, mwc 2011, Service Provider, videoscape
A post in ZDNet declared that Cisco has its “top honors” at CES, stating that “Cisco’s vision for Connected TV represents what CES is all about – a revolutionary idea that gets both consumers and the industry excited.” The team both on and off-site at CES is understandably honored by the distinction but it’s important to note that our service provider partners are just as deserving of the award as they have played an active role help us shape the vision and create what is known today as “Videoscape,.”
While I’ve been dealing mostly with press and analysts, Pankaj Patel, the senior vice president and general manager of the service provider group here at Cisco, has been spending the vast majority of his time with customers, so we tracked him down to get a summary of their reactions. And, what you’ll find in this brief video is a real sense that Cisco Videoscape brings together for them the ability to deliver rich video experiences, to have expanded opportunities to create new revenue streams and to do it over an architecture that will bring it “all together.” Read More »
Tags: CES, consumer electronics show, Service Provider, video, video experience, videoscape
Another exciting day behind us and another ahead of us here at CES. The energy and pace of this event only gets better each year (though, my voice is not keeping up). One thing is for sure, every new technology or device being debuted here center around bringing better experiences to how we share and enjoy video, communication and collaboration. These exciting, new experiences are made possible by Next Generation Internet that fuels the “all together,” immersive Videoscape solution we debuted this week .
To shed a little more insight into the Next Generation Internet and Videoscape, I captured this short video with Suraj Shetty, vice president of service provider marketing here at Cisco yesterday. Read More »
Tags: next gen internet, next generation internet, Service Provider, video, video experience, videoscape