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NAB 2015: Cisco Welcomes New Global Independent Software Vendors to Software Solutions Program

Paul BoscoGuest Blog by, Paul Bosco, vice president, market development, Cisco Service Provider business

 At NAB this week, Cisco is showcasing to media and entertainment companies its certification of independent software vendors (ISV) focused on media-centric applications.

The solutions available to customers involve a host of software applications paired with the Cisco Unified Computing System™ (UCS), and/or multiple Cisco Nexus 7000 and 3000 Series switches. Select demos of these solutions in action will be showcased at Read More »

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NAB 2015: MLBAM Hits It out of The Park with Cisco Virtualized Encoding

A few weeks ago, I posted a blog about the increased volume of encoder solution bakeoffs, inside the global service provider community. Today, I am happy to share another success story: MLBAM – Major League Baseball’s technology company. MLBAM is using our AnyRes Live encoders for adaptive bit rate (ABR) streaming to help support more than 350 individual, live channels of H.264-compressed video, to multiple content delivery networks (CDNs)– and not just from the 30 MLB ballparks.

Just last week, in fact, on the opening day of the 2015 baseball season, some 60 million viewers watched video via MLB.com and MLB.tv — up Read More »

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Changing the Mobility Market with Policy

The market for mobile devices is growing, and with it, the opportunities for new business services in existing and new markets. According to Cisco Visual Networking Index, by 2019, there will be 11.5 billion mobile-ready devices and connections, more than 4 billion more than there were in 2014. These devices will include traditional mobile phones and tablets, but will also grow to increasingly include machine-to-machine devices, including GPS systems in cars, asset tracking systems in manufacturing sectors, or medical applications making patient and health status more readily available.

Changing the Mobility Market with Policy

With this changing mobile landscape, Service Providers are also learning to expand their offerings with Read More »

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Customer Centered, Cloud Service Management: Come See it in Action at TM Forum Live in Nice

No one will question that a significant contributor to a company’s long term success is customer loyalty. Loyalty is gained by providing your customers with an experience that make them keep coming back to you for more, and even bringing along others with them – ultimately helping you drive more revenue and profitability.

Technologies like NFV (network functions virtualization) and SDN (software defined networks) make the infrastructure on which services are Read More »

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4K Broadcast Trialed in End of Year Lakers Game- Come see it with Cisco at NAB!

Ken DumontGuest blog written by Ken Dumont, Business Development Manager, Cisco Service Provider Video Software & Solutions

Maybe you saw this, maybe not: Just before Christmas, LA Lakers fans were met with the unsettling news that their high-scoring hero, Kobe Bryant, would be benched, for tired legs. However, that same night something else earth shattering was going on. (It’s LA I had to throw in an earth quake reference) In the background, cable broadcast history was being made: The proof-of-concept transmission of the game, played against the Golden State Warriors, in UltraHD.

And not “just” UltraHD: the game was broadcast in 4K .60p.10-bit which translates to 4 times the resolution of normal HD, 60 frames per second with 10-bit color sampling. Here’s what happened: The scene was downtown LA, it was the night before Christmas Eve, 2014, Read More »

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