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SP360: Service Provider

This is my last blog. Well, last blog as a guy focused on the video service provider segment. A few weeks ago, I accepted a role within Cisco to lead our Service Provider Mobility marketing efforts for our rapidly growing mobility business.

Almost immediately upon telling people of my move, the ribbing began: “Challenge junkie!” “You just can’t get enough, can you?” And so on.

I suppose it’s true. I spent the last four years helping to craft a vision and product portfolio for IP video. First, we called it “3rd wave of Video”, knowing we were onto something big.

When we finally got our arms and our engineering resources around it, we gave birth to something magical that we call “Videoscape.” It’s an umbrella term for everything that’s required to successfully transition to IP video – from Media Data Centers, to CDNs, to gateways, and everything in between.

Last week, in fact, we strengthened that portfolio even more with our acquisition of BNI Video – a group of entrenched cable veterans who will significantly augment our ability to provide CDN analytics, as well as session and process management for end points seeking IP video.

So, it’s an exciting time to be transitioning, and I remain fully and enthusiastically committed to those budding realities.

But enough about me. Let’s talk about my colleague Scott Puopolo, who will present at the CDN World Summit in London. In his keynote, Scott will give a detailed look at a first-ever pilot of an open CDN federation trial that British Telecom, KDDI, Orange, SFR and Telecom Italia participated; we anticipate more service providers to join the effort within the coming weeks and months.

Meanwhile, and along the same lines, our own François Le Faucheur took the initiative to volunteer his time and efforts as co-chair of a new IETF working group, the CDN Interconnect (CDNI), to flesh out the critical technology components and direction for federated CDNs. (Well done, Francois!). You can find a recent post by Francois on his IETF standards work here.

Federated CDNs optimized for video are important because of the explosion in IP devices capable of displaying video, and the corresponding tsunami of video traffic flowing into those devices. Service provider CDNs fulfill a unique role in enabling a high QoE for rich media services on a global footprint , but they’ll not go far enough if they’re not interconnected.

This is all about creating a market, and it’s happening. I’d be remiss if I didn’t mention the critical enabler in all of this -- our Cisco CDS, as part of the Videoscape portfolio, which is comprised of both a business and technology architecture for IP video to flourish. In other words, it’s not just a product play.

This is why you won’t want to miss that keynote. It’s an exciting (understatement) and important milestone in the migration to all-IP, in general, and IP video, in specific. For me, it’s a validation of the work we’ve done for so long to advance the B2B2C promise of Videoscape. Happy trails!

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  1. For those interested in hearing a synopsis of Scott Puopolo’s presentation on CDN federations at the CDN WorldSummit, and audio slide-share is available at: http://www.slideshare.net/CiscoIBSG/nextgeneration-content-delivery-services-a-case-for-cdn-federations

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