It will not come as a surprise to anyone in the world of media and entertainment that we’re in a new age of broadcast. Take for a moment the success of premium video-on-demand portals over the last several years, like Hulu and Netflix, which indicate there is a viable market opportunity for long- tail content. Do you find that you are sitting on a library of content, but how do you tap into this revenue opportunity?
OK, you decide you want to be able to offer your library to your customers. Guess what they want to watch television when they want, and where they want—old and new content. But the road to what has been called TV Everywhere is littered with varying formats, new specifications and conflicting brands. Can you turn those vaults of older content into revenue? We believe that absolutely you can and are investing to research and development to make it possible.
When working on household projects we often hear how important it is to have the right tool for the job. Preparing media for TV Everywhere is really no different. For example, technology such as the Cisco Transcode Manager (CTM) gives you the right tools to turn your content library into on demand content for TV Everywhere. Whether you have hours of movies, television shows or broadcast content, you need a solution that can perform reliably, address your most strict requirements, and scale with your business. Cisco’s suite of Videoscape products and solutions also provides the ability to do just that (along with quite a few other capabilities).
Follow us on Twitter @CiscoSPVideo for the latest announcements and updates on Cisco and video.