One thing is increasingly clear at this year’s National Association of Broadcasters convention, this week in Las Vegas: Content providers and service providers are quickening their pace in the transition from video signal-based routing to a more data-centric, file-based environment. Why? Because it’s faster, more efficient, and more scalable - all important considerations in today’s world of burgeoning-everything, from content types to distribution paths to video-capable screens.

At the Cisco booth (SU2617), we’re showing how that all comes together -- from video ingest, to file-based workflows to storage, virtualized apps, watermarking and transcoding. And, from there, we’re showing how those file-based video components are readied for content cataloging and publishing.

The net result, as our Digital Media Strategist Tom Ohanion explains in the video interview, is a great way for content owners and service providers to optimize their video business, with enormously scalable computing resources and virtualized apps.

Tags: cloud, content distribution, ip video, nab, national association of broadcasters, optimization, Service Provider, video workflows, videoscape, virtualization