One thing is increasingly clear at this year’s National Association of Broadcasters convention, this week in Las Vegas: Content providers and service providers are quickening their pace in the transition from video signal-based routing to a more data-centric, file-based environment. Why? Because it’s faster, more efficient, and more scalable – all important considerations in today’s world of burgeoning-everything, from content types to distribution paths to video-capable screens.
At the Cisco booth (SU2617), we’re showing how that all comes together – from video ingest, to file-based workflows to storage, virtualized apps, watermarking and transcoding. And, from there, we’re showing how those file-based video components are readied for content cataloging and publishing.
The net result, as our Digital Media Strategist Tom Ohanion explains in the video interview, is a great way for content owners and service providers to optimize their video business, with enormously scalable computing resources and virtualized apps.