As an informed mobile service provider, you know that the spread of mobile applications and growth of associated traffic will place unprecedented new demands on your network infrastructure. What you probably don’t know is the specific mobile application usage trends, or how those shifting traffic characteristics may impact specific parts of your network over time.
In fact, one of the biggest challenges for mobile service operators today is being able to proactively predict and plan for the evolving subscriber traffic patterns on their networks. Communication protocols and consumer applications are continually changing and operators must remain agile -- capable of quickly updating usage policy rules, as the need dictates.
Forward-looking network planning, operations and marketing leaders now demand actionable insights and detailed data that they can trust. Therefore, they now require an adaptable reporting tool that provides insightful reports, so they can maintain a superior quality of service within this changing environment.
Moreover, operator technical staff sometimes feel like they’re flying blind and need a real-time network intelligence-enabled view to help them troubleshoot events as they occur -- thereby ensuring optimal network performance for all subscribers, under all usage conditions.
To date, the most common usage-related questions include:
- What applications are consuming the most bandwidth on the network?
- Who are the top SLA violators and what Apps are they using?
- How do subscriber usage patterns vary by time of day or region?
- Are there apparent bottlenecks already forming in the network?
So, how are service providers seeking to gain answers these key questions? There are two architecture approaches being applied to the data capture and reporting requirement.
The legacy method is based upon an external loosely-coupled platform. This approach has some known limitations. SP decision makers typically encounter the following deployment issues:
- Inability to access all traffic information types, resulting in limited reporting.
- Requirement for a separate box to gather control plane packets and synchronize them with the data packets they receive in real-time -- this can lead to inaccuracies.
- Data capture is constrained by what is going in or coming out of the gateway.
- Scalability challenges, due to escalating capex/opex associated with these platforms.
In contrast, the Cisco Mobility Unified Reporting solution is an integrated application for the ASR 5000 series. It incorporates total visibility of incoming and outgoing packets. Equipped with comprehensive statistical analysis and trending capabilities, it helps you to optimize your network performance, target new service offerings and confidently plan for incremental infrastructure investments.
In summary, Cisco is currently the only solution provider on the market that provides the ability to report on all network attributes and subscriber sessions. You get detailed information on all subscriber sessions, plus you can also report on chassis health statistics, and the full spectrum of services -- such as content filtering, firewall, or peer-to-peer application traffic.
Meaning, Cisco takes it one step further, by correlating traffic data -- identifying how much traffic iPhone and Droid smartphones are generating, thereby enabling you to determine the impact that traffic has on the chassis-level capacity, or on the overall capacity planning of your network.
Our solution is proven, and already installed at several locations around the globe. Please contact your Cisco account manager to learn more about how our unified solution can be tailored to fit your particular market deployment scenario. Or, visit us during CTIA Wireless 2010