Sometimes being a visionary is easy. Dreaming about ‘what if’ can be a piece of cake when you’re not limited by pragmatism or practicality. It’s when you start trying to figure out the ‘how’ that it gets tricky. The devil, as they say, is in the details.
We all know mobile data traffic is growing, and that it is a challenge service providers worldwide are trying to figure out how to address. Just this week, we saw compelling and concrete evidence that tells us just how big the challenge really is. As we all head out the door to Mobile World Congress next week, we expect that this topic, and how to profitably address it, will be top-of-mind in just about every conversation we have.
Consider the Mobile Apps phenomenon, and the impact it will have on your network. Mobile application stores will exceed 4.5 billion app downloads in 2010, eight out of ten of which will be (ad-supported or otherwise) free to end users of these apps -- according to the latest market study by Gartner.
Gartner forecasts worldwide downloads in mobile application stores to surpass 21.6 billion by 2013. Free downloads will account for 82 percent of all downloads in 2010, and will account for 87 percent of downloads in 2013. Just imagine that groundswell.
How will service providers leverage their unique position in the communications universe to carve out, and keep, their own profitable niche? With so many bright, innovative minds in one location, there should be vision aplenty and some very exciting actions to consider and take! If you’re traveling to Barcelona, too, stop by and tell us what you think.