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SP360: Service Provider

A Game changer occurs when something that is thought about enables competitive advantages that were previously unachievable. Ideas that level the playing field or outpace the competition don’t come along every day. The Cloud is considered a game changer for service providers (SPs) enterprise and consumer customers alike. It’s a solution offering mutual advantage to all participants. There are so many people writing about it that we’re almost all becoming cloud-weary.

But like every good idea, execution is the key. If the Cloud cannot be leveraged by businesses profitably then the scorecard doesn’t go positive -  and in the case of service providers the scorecard is based on new revenue generating services, faster ways to get there, new levels of customer satisfaction, new ways to trim costs and new business opportunities.

For enterprises, using an SP or hybrid-Cloud approach offers new ways to cost reduce IT budgets and concentrate limited human capital on their core business offers. Mobile workers and teleworkers, can access resources at their fingertips while branch offices are linked to scalable, virtually unlimited resource pools via the network.

Cloud offers SMBs  a way to compete head-to-head with Fortune 1000s using new pay-as-you-go (or a pay-as-you-grow) business models. Applications that were unaffordable are now available on-demand.

Cisco Unified Service Delivery is helping Service Providers change their game when it comes to the Cloud. Service providers need a flexible, dynamic solution that enables on-demand service delivery. They need to integrate pools of resources within, across and beyond the data center and Cisco USD is the industry’s most complete end-to-end solution. The ability to manage a  cloud solution from the data center all the way to the end point while applying the right QoS and security and meeting numerous other parameters will be critical metrics for success.

SPs know there are serious challenges to getting this all working seamlessly and solutions are evolving. Cloud investment must be profitable and service delivery must be timely.  Providers must be able to deliver services fast enough to respond to stringent enterprise SLAs, reduce manual set up and tear down times and optimize data center capex or opex expenses such as real estate and power in ways that allow them to offer attractive pricing to users. Otherwise, many enterprises decide they are better off managing the cloud privately and SMBs will find prices are still beyond their reach.

Optimizing assets, communalizing data centers, interconnecting them into a fully virtualized network-centric service delivery framework that scales to host any number of service offerings means lower costs and higher margins. It’s about doing more with less. That’s just one set of benefits that Cisco’s network-centric Unified Service Delivery approach offers providers.

With a robust suite of dynamic, on-demand cloud-based resources, a limitless set of applications are now possible, new services can be easily added over time. Infrastructure scales to support new customers which can easily be brought on line.  Optimized pools of virtualized computing, storage and LAN resources can be amortized across any number of applications.

Cloud service providers are realizing that Cisco USD is the pathway to profitable cloud service delivery. No one understands better than Cisco how important the network is to realizing the promise of a new world of cloud services.

Stay tuned for new developments on how Cisco Unified Service Delivery is helping providers adopt a network-centric approach that makes the pathway to cloud services easier, simpler, faster and more profitable. Listen to how leading service providers are talking about the game changing advantages of Cisco USD. Take a look. Let us know what you think and provide us with your thoughts on how the cloud changes your game.

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