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SP360: Service Provider

In this ‘IP Video Migration’ video series, produced in conjunction with Light Reading, three Cisco executives discuss what it will take - strategically, operationally, and culturally - for service providers to make the transition to IP Video.

In the introductory overview, LightReading.com analyst Jeff Baumgartner and HeavyReading.com analyst Alan Breznick set the stage for the discussion: Why cable operators are pursuing an IP video strategy in the first place, why 71% of MSOs surveyed by HeavyReading.com are either in trial or planning to be in trial with IP video, and how operators are better positioned to offer services over IP than existing and would-be competitors.


Larry Bradner, VP of Advanced Services for Cisco’s Service Provider sector, discusses both the unique challenges operators will face in going transforming their networks to IP, and the expertise and support needed to get them there — from headends to transmission networks to in-home gear.

Mark Palazzo, VP/GM of Cisco’s Cable Access Business Unit, discusses upstream and downstream bandwidth requirements for IP video, as operators move to a universal edge architecture.

Kip Compton, GM of Video Content Platforms, explains the “unknowns” of delivering video to an assortment of video-capable, IP-based end points. That’s a big change for service providers, which are accustomed to specifying, purchasing, deploying, maintaining and controlling the end points of the network they deploy.

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