It was only a matter of time before DOCSIS 3.0 swept the cable industry. The benefits that DOCSIS 3.0 IP capabilities can deliver—more content, more mobility, more personalization, all at a lower cost—are simply too great to ignore. That industry evolution is now picking up speed, and I’m happy to report that Cisco is leading the pack in DOCSIS 3.0 technologies.
LightReading recently published quarterly market share estimates for August 2011. The upshot: Cisco is maintaining “a hammerlock” on the CMTS market, with a global market share of about 60 percent.
ACG Research (ACG Market Release 2Q11 Worldwide Video Infrastructure) found similar results, stating that Cisco’s CMTS market share grew by nearly 3 points last quarter to a commanding 65.8 percent of the market.
Setting the Standard
Of course, we’re thrilled to be playing a major role in this industry transition. But there’s a reason Cisco is generating so much enthusiasm among service providers: Because the Cisco CMTS platform and next-generation 3G60 line cards really are the state of the art in DOCSIS 3.0 technology. They really do deliver the highest density cable video services, at the lowest cost in the industry.
We’d like to think our key messages around these products—industry-leading scalability, massive downstream and upstream channel capacity, carrier-class availability—are getting through. But at the end of the day, this isn’t about marketing. It’s about the real-world benefits these solutions provide to our customers: the ability to deliver a superior experience to subscribers, and to enable new media capabilities that competitors can’t match.
Don’t take my word for it; check out Comcast CEO Brian Roberts’ recent demo at NCTA:
Using a Cisco CMTS and 3G60 solution, Brian downloaded an entire season of “30 Rock”—23 full episodes—in about a minute and a half. And he did it on camera, over a real-world production network, the first ever with 1-Gbps broadband download speeds.
The Journey Continues
Now, Cisco is announcing yet another major Cisco DOCSIS 3.0 customer: Virgin Media. Virgin Media is conducting trials using Cisco CMTS and 3G60 technology to deliver a suite of new entertainment services, including interactive digital TV and ground-breaking cable connection speeds (up to 1.5 Gbps download; 150 Mbps upload).
The industry evolution is just getting started, and I for one can’t wait to see what happens next.
Look for the Cisco CMTS demo at IBC, and see the DOCSIS 3.0 difference for yourself.