Increasingly, the topic of social media and digital marketing are surfacing in discussions with my marketing counterparts at our service provider customers around-the-world. In large part because of highly visible “virtual, viral, visual” launch effort we’ve done in the past with such products as ASR 9000 and continuing discussion efforts we have around such efforts as this SP360 blog and our mobility community, we’re being asked on our lessons learned and guidance we can give to others looking to adopt similar approaches. To be honest, while we’ve made some strong strides in social media and are more than willing to share our perspectives with our customers, we most certainly admit that we too have very much learn as well. And in the spirit of Cisco’s culture, we’re always striving for continual improvement.
So, to that end, let’s learn together.
To kick things off, on this forum we’re going to start a regular series for this blog that we’re calling, Conversations in Social Media for Services Providers. In it, we’ll bring to you the perspectives with some of the leading thinkers and experimenters in social media and digital marketing, and ask for your thoughts to continue the conversation.
Our first posting along these lines featured David Meerman Scott, a revolutionary thinker in areas of marketing and PR, an all-around great and interesting guy. We were able to sit down with him recently and covered a variety of topics including the New Rules of Marketing, Buyer Personas, and Whether or not social media is a fad. The second post in the series was also highlighted last week, and we have four more installments planned in the coming weeks.
Today’s post features another social media expert and leading Twitter-meister, Shel Israel. As the author of Twitterville, who speaks about Twitter and other social media marketing techniques that can be used for business to business and business to consumer. Shel also shares his opinions with our correspondent, Zoya Fallah, on the benefits of social media as compared with traditional marketing.
These are our first few series, with more to come. But for this to be valuable for all parties involved and receive the full benefits that this forum, your thoughts and perspectives will be just as valuable. What do you think, what are lessons learned from your side, and any ideas for future topics that you’d like to see us address?
I hope you find this addition to SP360 valuable, and thanks, as always, for visiting us on firstname.lastname@example.org.