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Introducing Cisco’s Unified RAN Backhaul ASR Extension: Triple your performance, halve your operating cost

The “information superhighway” metaphor is more appropriate than ever for mobile networks today. There are increasingly more and different types of traffic, drivers, and vehicles. And the focus on speed, cost, and efficiency in mobile backhaul is akin to moving more cars through freeway on-ramps and exits faster and with less overhead.

As outlined by Cisco’s Next-Generation Internet architecture, Cisco is working to optimize the service provider roadway with innovative and cost-effective solutions like the new ASR 9000 System.  And just as a better car can offer an improved experience, better safety, and more miles-per-gallon, Cisco’s Unified RAN Backhaul solution provides greater performance, reliability, scale, and power efficiency.

Cisco Unified RAN Backhaul solutions are well known to support any multi-vendor radio over any transport media with unified management for greater throughput at lower cost. That’s the ultimate goal of mobile backhaul, and mobile operators around the world have discovered how Cisco’s Unified RAN Backhaul solution can optimize their radio investments and contribute to their overall profitability.

Industry-leading reliability with lossless recovery, combined with unmatched routing intelligence, has made Cisco the preferred choice for Mobile Operators looking to improve quality-of-experience along with profitability.   Indeed, the Unified RAN Backhaul is an important piece of Cisco’s M.O.V.E. strategic framework for the ongoing development of innovative monetization and optimization techniques for service providers.

And now, rev up your engines, because Cisco’s Unified RAN Backhaul solutions have two new engines:

  • The Cisco ASR 903 unified Ethernet access router delivers up to 5X the performance of its closest rival in one-half the space.
  • The Cisco ASR 901 cell-site router provides 2X the performance and operates at one-half the power of other competitive products.

Designed to immediately reduce operating costs while opening up a seamless migration toward LTE and Fixed-Mobile convergence, Cisco’s Unified RAN Backhaul is also architected to leverage the latest Cisco ASR 9000 edge routing solution, managed by the Cisco Prime™ Network Management System, and optimized with Network Virtualization Technology.

In summary, Cisco’s Unified RAN Backhaul solution delivers more Megabits for your buck and more Gigabits per Watt.  To use our opening metaphor, it’s like having the most comfortable and fastest car on the highway while consuming 50% less fuel.  One more way in which Cisco is delivering on the promise of the Next-Generation Internet.

We’ll be hosting a #CiscoSPChat TweetChat this Thursday, 12-1pm PT/3-4pm ET if you’re interested in exploring the subject of Unified RAN Backhaul live with our SMEs!

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