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SP360: Service Provider

By George Tupy, Marketing Manager, Cisco Service Provider Video

It’s one of the most exciting times of the year here at Cisco. Not only are we exhibiting at the National Association of Broadcasters (NAB) show in Las Vegas, we are entering the home stretch for our third consecutive partnership with NBC as they prepare to present the 2012 London Olympic Games.

Once again, Cisco will be helping NBC capture 17 action-packed days of Olympic Games coverage by providing a massive, high-speed IP video network. As we did previously in Beijing and Vancouver, this broadcast-grade Cisco infrastructure will allow NBC to bring every minute of every event back to its studios in New York, and allow editors and shot selectors to work on Olympic footage as it is captured, from thousands of miles away. With the help of Cisco video technology, NBC will also bring viewers closer to the games than ever before, providing thousands of hours of live events, on-demand highlights, and behind the scenes footage to viewers’ PCs, smartphones, and tablets.

Just as exciting, the London Olympic Games will mark the first “Videoscape Olympics.” Using Cisco Videoscape technology, NBC will deliver a personalized, interactive, multi-screen Olympics experience to select users at event venues and accommodations. Users will be able to watch six live TV channels and hundreds of hours of on-demand Olympics coverage on their smartphones and tablets for the duration of the games.

The logistical and technical preparation involved in supporting a major worldwide broadcast event like the Olympics is a monumental effort, and here at Cisco, we feel like we are preparing for a marathon ourselves. It’s a credit to all of the amazing people at Cisco and NBC who are working around the clock to make it happen, and to the close working partnership our companies have developed. Just ask Craig Lau, vice president of Information Technology for NBC Olympics, who recently said, “Cisco helped us exceed our goals in Vancouver and Beijing. We look forward to London.”

Bookmark this blog for continuing coverage of our participation in the London Olympic Games. More to come!

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