So, back from my whirlwind travels and, I am now in China. In my discussions with Service Providers, the topic of”disruption” often occurs. Questions around emerging technologies and trends in business dynamics are quite common in these encounters. Whether one speaks about so called”cloud computing”, pervasive computing, impact of social networking on architectures, offline web applications, graphine transitors, open source and so on, the response is multi-faceted. There are considerations for macroeconomic, political, cultural and technological dynamics in scenario analysis, and continued innovation is at the heart of this topic. Cisco Internet Business Solutions Group for Service Providers work very closely with Service Provider customers on scenario analysis relevant to a customer business model. Additionally, Cisco participates in MIT’s Communications Future Communications Program that includes industry participants. Topics like Interprovider Quality of Service, Viral Communications, Value Chain Dynamics are amongst many that the program is addressing. Finally, Cisco Research, is part of the thought leadership team working with universities, and Service Provider customers to collaborate on areas of research pertinent to emerging business, In summary, keeping ahead of the curve, thinking in big picture mode and being cognizant of the external dynamics such as macroeconomics, cultural, political and technological, really do comprise the topic of disruption.