With NAB in full swing this week, everyone is talking about delivering video services. Makes it a good time to discuss how Copenhagen (Denmark) based service provider Nianet has combined an extensive fiber deployment (100K+ km ) with a new investment in their IP network to offer video conferencing as a cloud service to business customers. For the small and medium sized business owner, you get big business productivity. Lease video conferencing on demand!
Nianet, which offers high-speed fiber communications throughout Denmark also distributes content from its sister company Waoo. They are now seeing the impact of companies increasingly producing their own video content, and therefore demanding faster and more symmetrical high speed data connections. The combination of fiber and high performance routers results in much faster speeds on both up and downstream.
“Businesses have really taken video communication as an alternative to physical meetings, and the technology is now spreading also from dedicated telepresence rooms for desktops and mobile devices. This places greater demands on both up and downstream, and Nianet has chosen to expand its backbone with twelve Cisco ASR 9000 routers to meet the increasing traffic and quality needs.
We also offer video conferencing as a cloud service to companies that want to begin with HD video communications. It therefore becomes easier to implement a full videoconferencing setup since we provide the server space, management software and plenty of bandwidth,” says Rasmus Helmich, CEO of Nianet.
Nianet’s decision to upgrade its infrastructure was also heavily influenced by the increasing use of IPTV among residential users, who demand more choices– both for HD and On Demand. The fiber optic network provides the bandwidth to minimize the need for compression – hence better video picture quality, and ensures that unique services such as high definition residential video conferencing are possible in the future. The ASR 9000 also includes a number of unique video capabilities such as high-performance multicast, in-line video performance monitoring, and zero loss video transport technology.
“The use of IPTV is growing faster than expected, and increasing HD streaming bandwidth requirements. In addition, we see the emergence of new forms of communication, where users can communicate directly with each other through their HD TV, which prospectively will put pressure on upstream bandwidth” says Rasmus Helmich.