We recently concluded another NCTA Cable Show. Despite Boston’s cloudy weather, after hundreds of meetings with our cable service provider customers, the common pain points across the industry are clear. Cutting across geography, subscriber footprint, and budget, were the common challenges of responding to the threat of OTT content delivery, evolving existing infrastructure, and supporting multi-screen experiences.
When we launched Videoscape at CES 2011, we introduced a platform to leverage the inter-networking of cloud + network + client architectures. Videoscape enables our service provider customers to rapidly launch compelling new revenue generating services while transforming the cost structure of their network operations.
It is gratifying to see how our key principles are being appreciated by our MSO customers. We are helping our MSO customers evolve the home environment for their subscribers. This means supporting next generation services across proliferating devices, and bridging both managed and unmanaged device experiences. As our recently updated VNI data shows, the trend towards IP-enabled experiences is accelerating; in a few short years, there will be 19 Billion IP devices generating 1.3 Zettabytes of traffic – of which over 86% will be video.
And we are enabling our MSO customers to stay relevant to the next generation of subscribers, shaped by their social and mobile experiences. With Videoscape, our MSO customers can integrate companion devices (smartphones, tablets, etc.) into an interactive and cloud-based video experience, fulfilling subscriber aspirations for a more social, immersive engagement with content.
So how do we get there? Evolving the existing cable infrastructure to meet the needs of the next generation sounds expensive. But it does not have to be. Our DOCSIS strategy incorporates a phased approach that avoids forklift upgrades to migrate towards the Converged Cable Access Platform (CCAP). Throughout the phases we can take our customers from initial opex savings, to ROI benefits and dramatic gains in scale. And we are applying the same evolutionary approach to video as well.
While no two MSOs are on exactly the same path, we can help our customers navigate the journey towards IP video from any starting point. So, regardless of where you start, the time to start is now.
Check out the discussion between our Cable Segment Vice President, Marc Aldrich, and Jason Blackwell from Strategy Analytics on how MSOs can embark on the journey to evolve their infrastructure for an IP video future and maintain relevance with the next generation of viewers.