Just the Facts…About Video
I am one of those consumers who loves her DVR. I love being able to watch my favorite shows when I want to. Time-shifting - a great invention brought to us by technology! I also love that I don’t have to watch commercials. I admit…I skip commercials whenever I can!
However, I recently watched the new Sprint commercial. I liked it. Have you seen it? It’s not the commercial with their CEO - it is about the NOW network - and gives us facts about what’s happening NOW.
...23 million cell phone calls are being made
...1 million e-mails are in route
...2 million people are sending a text message during a business meeting
...the talking boxer is being updated to YouTube from someone’s phone
...233,000 people just Twittered on Twitter
...6000 people are researching restaurants in a cab…
Fun facts…facts that I identify with (sometimes I believe those 1 million e-mails have hit my Outlook). Here are a few other facts that you might find interesting:
According to Interpublic Group of Co.‘s Magna, the next five years DVR usage will grow more than 70%, to 51.1 million U.S. TV homes.
Video on demand will grow by 61% in five years to 67.2 million households - about 56% of U.S. TV homes. In terms of broadband - which is increasingly another vehicle for video consumption - Magna expects broadband access to rise to 86.5 million homes in five years from the 69.5 million, or 59% of the country’s 118 million households that exist today.
Cisco’s research shows that 33 percent of broadband consumers under the age of 30 watch a TV program on the Internet at least once a week. For more on the Connected Life Market Watch research study, you can watch these two video blogs with Cisco’s IBSG and Time Warner on the Connected Life experience.
Just last week, Bloomberg ran the news that Sony’s entertainment unit is negotiating with Google to become the first major U.S. film studio to post full-length movies on YouTube.
And, with Cisco’s vision of a “medianet,” we are going to be connected - and have infinite “rich-media” services. That means video, video, video - and everything connected.
I consider my life connected…I have my Blackberry, I text, I twitter, I have five home devices connected wirelessly…Just last week I called Comcast to cancel a few of my premium channels that I never watch - and ended up “exchanging” those channels for a higher broadband speed. I watch video over the Internet…I download TV shows to my iPod. Speed matters.
You will probably find recent interviews we conducted with people in Atlanta’s Piedmont Park interesting. Their “connected life” is similar to mine - but they have a desire for more.
What’s your desire? Let me know what your current “connected life” looks like…and what you would like to be able to do in the future! Comment below or drop us a tweet - @ballarp or @CiscoSP360
Posted by Peggy Ballard at 11:49AM PST
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