May 13, 2009

Architectural Innovation: A Clean Break from Tradition


When the first automobiles were conceived and designed, it was difficult for some people to take a forward-looking view of this innovation. The term “horseless-carriage” was an attempt to describe this new mode of transportation from a historical perspective.

horseless carriageReady for road trials by September 1893, the vehicle built by Charles and Frank Duryea was the first gasoline powered automobile in America. The brothers had purchased a used horse drawn buggy for $70 and installed a 4 HP (horse-power), single cylinder gasoline engine.

Just imagine what automobiles would be today, how they would look and function, if product designers and component engineers stayed with the notion that it’s a carriage - minus the horse?

The modern-day car is designed to utilize standardized components, to help contain production costs, but that hasn’t limited the imagination of the creative innovators who choose to push the envelope of conceptual possibilities.

Systems-level disruptive innovations, such as the hybrid powertrain, inevitably encounter resistance when they’re first introduced. The same questions seem to surface - why create something totally different, when you could simply further optimize the existing model? The answer: to truly engineer a better way, you have to start-over with a clean slate.

SP Data Center Innovation

Today’s data centers have evolved into cumbersome IT assets that consume space, resources, and energy. Although virtualization has greatly improved machine utilization and software portability, it has actually increased operational and infrastructure complexity mainly because the “physical” network infrastructure connecting the machines is still static. Furthermore the SP data center has been run as a separate silo from the network used to deliver the services it holds. Now that is about to change.

Join us, as we explore the challenges inherent in the traditional Service Provider (SP) data center that have precluded true business agility and understand the paradigm shift that is about to occur with the introduction of the Cisco Unified Service Delivery (USD) solution architecture.

Discover the inherent design advances and flexibility within the Cisco Unified Service Delivery platform and learn how pooled resources for compute, network and storage assets will radically reduce SP data center capital investment and enhance operational efficiencies.

Crafted from a foundation of standards-based components, the Cisco Unified Service Delivery solution is a comprehensive end-to-end architecture that unifies networking, compute, and storage elements into a highly integrated platform for the secure, efficient, reliable delivery of fully virtualized Video, Collaboration and Cloud Computing services.

Dynamically Adaptive Infrastructure

Cisco Unified Service Delivery uniquely provides service providers with the technologies to fully integrate, secure and virtualize their service delivery infrastructures. Service providers need to change their mindset and combine the data-center and their IP network together to provide end-to-end delivery of services, whether video, collaboration or cloud services.

By combining the network and the data center virtualization is extended to every service delivery element - network, compute, and storage - enabling what had been until now unattainable levels of service reliability, flexibility, and efficiency.

The utilization of compute and storage resources can be dramatically improved as services are moved from legacy silos onto the Unified Service Delivery (USD) platform. Conceived from a forward-looking perspective, SPs can now apply the USD model to provide a secure virtual experience for their customer that forms the basis for creative new entertainment, information and collaboration services.

Simon Aspinall Posted by Simon Aspinall at 08:21AM PST

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Tags: architecture cloud services data center innovation service delivery unified service delivery virtualization

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