It hardly seems like it’s been three years since the last ITU Telecom World event, but I’m not sure any other three year period has had the impact on the global economic landscape that we’ve all experienced recently. At Cisco, we’ve adopted a mantra of only focusing on the things we can control in this challenging environment and here’s what we see as some prime areas for attention at the show and in the coming months -- bridging the digital divide, climate change, and disaster relief.
There is obviously a digital divide and we’re developing ways to help meet the ITU and UN mandate for the Millennium Development Goals and the eight 2015 objectives. We’re also doing more than just thinking green. Products like Cisco TelePresence, which will be on display at ITU 2009, have already helped Cisco and our customers greatly reduce travel expenses and the associated environmental impact of employees flying or driving to attend meetings. The impact of Hurricane Katrina, the devastation from the tsunami in the Pacific, and the powerful earthquake that struck China have elevated the importance of corporate response to these types of disasters to support government and relief agency recovery efforts.
We see the network as the platform that delivers solutions to these challenges. By expanding the reach and scope of the network, we can all help to transform life experiences to benefit the global community and, in particular, emerging markets.
I’d like to hear what you think about the issues I mentioned earlier. Where do you see the best opportunities for collaboration to help bridge the digital divide? How big a role can ICTs play in making the planet greener? Is it really up to corporations to be involved in disaster relief or is that the exclusively the job of government and relief agencies?
Please include a visit to the Cisco stand in the Telecom Village (Hall 2) in your plans for the 2009 ITU Telecom World show.
Learn more about Cisco at ITU 2009.